Bybit vs ByteDance

Bybit Unveils Make Your Move as New Global Brand Campaign for The New Financial Platform

Bybit has rebranded itself as 'The New Financial Platform' and launched a new global brand campaign 'Make Your Move'. The company also announced a strategic collaboration with Franklin Templeton to expand access to tokenized investing, and completed a SOC 2 Type II audit.

Bybit Launches 'Make Your Move' Global Brand Campaign

Bybit, a financial platform with over 80 million users, announced a new global brand campaign titled 'Make Your Move'. The campaign signifies the company's evolution from a cryptocurrency exchange to a comprehensive financial platform offering trading across crypto, stocks, gold, forex, indices, and derivatives, along with payments, spending, wealth management, and institutional services. The new brand positioning, based on CEO Ben Zhou's vision 'Designed for everyone. Powered by intelligence. Open to the world', aims to make global financial opportunities accessible. The campaign introduces a fresh visual identity, with the orange 'I' in the Bybit logo transformed to represent the individual. Bybit also highlighted its expanding ecosystem, including Bybit Pay, Bybit Card, Bybit P2P, Bybit Earn, and Bybit AI, which connects to over 600 platform services and supports 1,278 scenarios.

• Bybit announced the global brand campaign 'Make Your Move' on September 25, 2026.
• The campaign marks Bybit's shift from a crypto exchange to a full-stack financial platform.
• Bybit serves over 80 million registered users across 181 countries and regions.

Bybit Odds: View to Victory official product launch with a 17,000 USDT total prize pool!

Bybit announces the official product launch of 'Bybit Odds: View to Victory' with a 17,000 USDT prize pool, alongside multiple new listings and network upgrades.

TikTok Expands Off-Platform Ad Network to US

TikTok expanded its TikTok Ad Network (formerly Pangle) to US advertisers, announced at Advertising Week New York. The network spans nearly 400,000 premium third-party apps globally, allowing advertisers to extend campaigns off-platform. It aims to increase TikTok's share of ad budgets by leveraging its data and algorithms. Advertisers express cautious interest, seeking transparency, control, and proof of incremental reach, while noting competition from Google, Meta, and Amazon. Some see potential for lower CPMs and improved performance with proper guardrails. TikTok's US ad revenue was $14.12 billion in 2025, projected to reach $17.69 billion in 2026, with global ad revenue projected at $43.89 billion by end of 2026.

• TikTok expanded its TikTok Ad Network (formerly Pangle) to US advertisers at Advertising Week New York.
• The network spans nearly 400,000 premium apps globally and sells ads across TikTok's own apps and third-party apps.
• TikTok's US ad revenue was $14.12 billion in 2025, projected to reach $17.69 billion in 2026.

WeChat and Alipay Gate AI Phone Agents in China

A recent analysis examines how China's AI phone ecosystem is controlled by super-apps like WeChat and Alipay, which decide whether AI assistants can operate within their apps. The article highlights Nubia's second-generation Doubao phone, powered by ByteDance's AI, which failed to complete tasks inside WeChat, Alipay, and other apps due to restrictions. Alibaba launched Qwen Intelligence for agentic smartphones, while the CAC added new on-device agents to its registry. Key insight: regulatory filings do not grant app access; super-apps like Alipay and WeChat open their services but not their screens, positioning themselves as gatekeepers. The article notes that deals so far turn AI phones into switchboards, with the assistant interpreting requests and the app controlling service execution and payment.

• Nubia began selling its second-generation Doubao phone on September 16, 2026, with ByteDance's AI assistant, which failed to complete tasks in WeChat and other apps.
• Alibaba launched Qwen Intelligence on September 22, 2026, to power agentic smartphones.
• The Cyberspace Administration of China (CAC) registered three new on-device phone agents on September 22, 2026, from Honor, Xiaomi, and StepFun.

China's AI Shopping-Agent War Shows Europe the Future

This analysis compares conflicts between AI shopping agents and e-commerce platforms in China and the US, and draws implications for Europe. In China, ByteDance's Doubao agent was initially blocked by Taobao and WeChat, but later integrated through negotiations and a formal access protocol (SAEP). In the US, Amazon blocked Meta's Muse agent, which then partnered with Shopify. The article argues that AI agents will shift advertising from selling attention to charging for outcomes, such as commissions and access fees, potentially benefiting platforms like Meta. It advises European retailers to make their product data agent-readable and predicts that Europe will rely on regulation, transparency, and data protection rules rather than commercial deals or super-app control. Ting Wasner-Lian, founder of SE Incubator Consulting in Vienna, offers strategic insights for European decision-makers.

• In December 2025, ByteDance launched its first AI phone with Doubao AI agent, which was promptly blocked by Taobao, WeChat, and several banking apps.
• From January 2026, ByteDance integrated third-party ride-hailing, food delivery, and ticketing services into Doubao, and in September introduced a formal access protocol called SAEP.
• On September 21, 2026, Amazon blocked Meta's AI shopping agent Muse; Meta then partnered with Shopify to allow purchases on its merchant network.