AdTech Vendor · MarTech Vendor · vs · AdTech Vendor · Data Provider / Broker
Brand Metrics vs On Device
Structured technology and market comparison · 2026
Direct Feature Comparison
Brand Metrics · vs · On DeviceCookieless SaaS for automated digital brand lift measurement.
Independent cross-media brand lift measurement for advertisers and agencies.
Analyze all overlapping signals and tech stacks for Brand Metrics and On Device
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between Brand Metrics and On Device?
Brand Metrics and On Device provide specialized digital brand lift measurement for enterprise buyers. Brand Metrics focuses on automated, publisher-embedded SDK exposure tracking for scaled campaign reporting. Conversely, On Device targets cross-media measurement linking multi-channel exposure signals to panel surveys, serving advertisers and agencies seeking unified omni-channel effectiveness and advanced analytics integration.
How do the features of Brand Metrics and On Device compare?
Both platforms deliver automated brand health analytics, but diverge in technical architecture. Brand Metrics embeds directly into publisher environments for native signal capture and standardized benchmarking. On Device utilizes cross-media exposure tracking connected to panel-based data outputs and API-driven analytics workflows, making it ideal for enterprise marketers optimizing complex, multi-channel media investments.
What are the top alternatives to Brand Metrics and On Device?
When evaluating Brand Metrics and On Device, enterprise buyers also consider other platforms in Measurement & Analytics Platform, Connected TV (CTV) & OTT, and AdTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Brand Metrics and On Device compare?
Brand Metrics is headquartered in SE (founded in 2018) with 10–49 employees. On Device is based in GB (founded in 2010) with 50–200 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Brand Metrics vs On Device
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Brand Metrics
Recent Signals
- ·ExchangeWireMeasurement & Analytics
Brand Metrics Launches Outcomes Prediction for Advertisers and Agencies
Brand Metrics, a global ad tech firm based in Gothenburg, announced on October 1, 2026, the launch of brand outcomes prediction for advertisers and agencies, along with a new brand identity and website. Since its founding in 2018, the company has measured over 60,000 campaigns across 35+ markets, building a database of 13 million survey responses. Media owners such as the Financial Times, Bloomberg Media, and The Wall Street Journal use the platform to prove inventory effectiveness. The new prediction capability uses campaign delivery data and creative assets to forecast impact on awareness, consideration, preference, and action intent—without requiring integration, surveys, or personal data. It can be used at various campaign stages: before (pre-testing), during (live tracking), and after (post-campaign analysis). The company also unveiled a new logo created by Huston, combining the brand and metrics elements with a movement arrow, and launched a new website with dedicated routes for media owners and advertisers.
- Brand Metrics launched brand outcomes prediction for advertisers and agencies on October 1, 2026.
- Brand Metrics has measured over 60,000 campaigns across 35+ markets since 2018.
- Media owners including Financial Times, Bloomberg Media, and The Wall Street Journal use Brand Metrics.
- ·AdzineMeasurement
Refinery89 Integrates Brand Metrics Measurement
Refinery89, a publisher-focused adtech company, has integrated Brand Metrics' brand lift measurement technology into its platform. This enables advertisers and agencies to track mid-funnel impact on brand awareness, consideration, preference, and purchase intent during live campaigns. The integration supplements Refinery89's existing targeting and performance data capabilities within its publisher network. Results are available during the campaign, allowing for adjustments to creatives, messaging, or targeting. Refinery89 launched its 'Brandformance' solution in 2025, combining branding and performance goals. The partnership is already active and being rolled out in Europe and Latin America.
- Refinery89 integrated Brand Metrics' brand lift measurement technology.
- The integration allows real-time tracking of mid-funnel metrics like brand awareness and consideration.
- The partnership is active in Europe and Latin America.
- ·ExchangeWirePlatform
Brand Metrics Announces Largest Platform Investment
Brand Metrics, a provider of brand lift measurement solutions, announced its largest infrastructure investment to date. The announcement details substantial investment in its platform to enhance measurement capabilities for advertisers and publishers. While specific figures were not disclosed, the investment focuses on advancing the platform's technology, likely improving brand lift studies, audience measurement, and integration with programmatic ecosystems. This marks a significant commitment to the ad tech space, particularly in the area of brand effectiveness measurement.
- Brand Metrics announced its largest platform investment yet.
- The investment is aimed at expanding and improving its measurement platform.
- The announcement was made in September 2026.
On Device
Recent Signals
- ·ExchangeWireCompany News / Leadership
On Device Appoints COO, Promotes Commercial Director
On Device, a brand lift measurement company, has appointed Meg Fisher as Chief Operating Officer (COO) and promoted Sami Smith to Commercial Director. The company, which focuses on measuring brand lift in the 'Outcomes Era', aims to strengthen its leadership team to support growth and innovation. Meg Fisher brings extensive operational expertise to her new role, while Sami Smith's promotion reflects her significant contribution to the company's commercial success. These changes are part of On Device's strategy to enhance its market position and deliver greater value to clients.
- Meg Fisher appointed COO of On Device.
- Sami Smith promoted to Commercial Director at On Device.
- On Device is a brand lift measurement company.
- ·ExchangeWireMeasurement
On Device Research Launches Brand Lift Data API
On Device Research, a mobile research company, has launched a Brand Lift Data API designed to measure brand lift in the 'outcomes era'. The API enables advertisers to integrate brand lift measurement directly into their data workflows, moving beyond traditional survey-based methods. It provides real-time, privacy-compliant brand lift insights by leveraging device data. The launch reflects a broader industry trend towards more direct, data-driven measurement solutions that align with performance marketing goals, offering a more agile and granular approach to understanding advertising effectiveness.
- On Device Research launched a Brand Lift Data API.
- The API enables direct integration of brand lift measurement into data workflows.
- It provides real-time, privacy-compliant brand lift insights.
- ·DigidayIndustry Event
Advertising Week New York Opens Amid Industry Rebuild
Advertising Week New York 2026 opens as the ad industry rebuilds around AI implementation, creator deals, and measurement uncertainty. Executives from On Device, Roblox, Kochava, and Channel Factory highlight a shift from experimentation to implementation, with concerns about data trust and AI security. The event features a record 2,500 creators, a $100 million creator deal challenge, and a focus on agentic AI and measurement. Organizers admit uncertainty is permanent, but aim to find opportunities collectively.
- Advertising Week New York 2026 runs from October 5-8, 2026 at The Penn District in Manhattan.
- About 2,500 creators are expected, up from 1,000 last year.
- The $100 Million Creator Challenge aims to generate $100 million in creator deals within 12 months.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Brand Metrics and On Device share across the market ecosystem.