Brand Metrics vs INCRMNTAL

Brand Metrics Launches Outcomes Prediction for Advertisers and Agencies

Brand Metrics, a global ad tech firm based in Gothenburg, announced on October 1, 2026, the launch of brand outcomes prediction for advertisers and agencies, along with a new brand identity and website. Since its founding in 2018, the company has measured over 60,000 campaigns across 35+ markets, building a database of 13 million survey responses. Media owners such as the Financial Times, Bloomberg Media, and The Wall Street Journal use the platform to prove inventory effectiveness. The new prediction capability uses campaign delivery data and creative assets to forecast impact on awareness, consideration, preference, and action intent—without requiring integration, surveys, or personal data. It can be used at various campaign stages: before (pre-testing), during (live tracking), and after (post-campaign analysis). The company also unveiled a new logo created by Huston, combining the brand and metrics elements with a movement arrow, and launched a new website with dedicated routes for media owners and advertisers.

• Brand Metrics launched brand outcomes prediction for advertisers and agencies on October 1, 2026.
• Brand Metrics has measured over 60,000 campaigns across 35+ markets since 2018.
• Media owners including Financial Times, Bloomberg Media, and The Wall Street Journal use Brand Metrics.

Refinery89 Integrates Brand Metrics Measurement

Refinery89, a publisher-focused adtech company, has integrated Brand Metrics' brand lift measurement technology into its platform. This enables advertisers and agencies to track mid-funnel impact on brand awareness, consideration, preference, and purchase intent during live campaigns. The integration supplements Refinery89's existing targeting and performance data capabilities within its publisher network. Results are available during the campaign, allowing for adjustments to creatives, messaging, or targeting. Refinery89 launched its 'Brandformance' solution in 2025, combining branding and performance goals. The partnership is already active and being rolled out in Europe and Latin America.

• Refinery89 integrated Brand Metrics' brand lift measurement technology.
• The integration allows real-time tracking of mid-funnel metrics like brand awareness and consideration.
• The partnership is active in Europe and Latin America.

Brand Metrics Announces Largest Platform Investment

Brand Metrics, a provider of brand lift measurement solutions, announced its largest infrastructure investment to date. The announcement details substantial investment in its platform to enhance measurement capabilities for advertisers and publishers. While specific figures were not disclosed, the investment focuses on advancing the platform's technology, likely improving brand lift studies, audience measurement, and integration with programmatic ecosystems. This marks a significant commitment to the ad tech space, particularly in the area of brand effectiveness measurement.

• Brand Metrics announced its largest platform investment yet.
• The investment is aimed at expanding and improving its measurement platform.
• The announcement was made in September 2026.

Shopify Customers, meet incrementality

Connect Shopify to INCRMNTAL and measure the incremental impact of your campaigns using Sales or Sessions as your KPI.

INCRMNTAL Announces Paramount Ads Manager Measurement Partnership

INCRMNTAL has added a new blog post titled 'Paramount Ads Manager Measurement Partner', highlighting that running ads across premium streaming programming is more accessible than ever. The post was updated on Sep 10, 2026.