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AdTech Vendor · Data Provider / Broker

Blockgraph vs myGaru

Structured technology and market comparison · 2026

Direct Feature Comparison

Blockgraph · vs · myGaru
Market Cluster / Sector
BlockgraphAdTech Vendor · Data Provider / Broker
myGaruAdTech Vendor · Data Provider / Broker
Platform Focus
Blockgraph

Privacy-safe identity and activation infrastructure for converged TV advertising.

myGaru

Telecom-based identity and clean room infrastructure for cookieless advertising.

Company Size
Blockgraph10–49 employees
myGaru50–200 employees
Headquarters
BlockgraphUnknown
myGaruGB
Year Founded
Blockgraph2020
myGaru2019

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Comparison Analysis

What is the main difference between Blockgraph and myGaru?

When comparing Blockgraph and myGaru, both platforms operate within the Identity Management & Universal ID, Connected TV (CTV) & OTT, and Video Ads ecosystem. Blockgraph is positioned as Privacy-safe identity and activation infrastructure for converged TV advertising, whereas myGaru focuses on Telecom-based identity and clean room infrastructure for cookieless advertising. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Blockgraph and myGaru?

When evaluating Blockgraph and myGaru, enterprise buyers also consider other platforms in Identity Management & Universal ID, Connected TV (CTV) & OTT, and Video Ads. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of Blockgraph and myGaru compare?

Blockgraph is headquartered in Unknown (founded in 2020) with 10–49 employees. myGaru is based in GB (founded in 2019) with 50–200 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: Blockgraph vs myGaru

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

BL

Blockgraph

Recent Signals

MY

myGaru

Recent Signals

  • ·AdExchangerIdentity

    Ukrainian Startup Unites Telcos on Identity Platform

    MyGaru, an identity-focused ad tech startup, has succeeded in uniting Ukraine's rival telecom operators, including Kyivstar, Vodafone Ukraine, lifecell, and Ukrtelecom, on a single identity platform. The company leverages network-level signals from telecom providers to create pseudonymized identifiers that work across browsers, apps, and CTV without relying on cookies or device IDs. By combining the reach of multiple operators, myGaru achieves over 70% population coverage in its active markets (Ukraine, Vietnam, Azerbaijan), totaling 115 million users. The platform generates one-time tokens for ad requests, ensuring no personal data is shared or stored. Kyivstar reportedly boosted its addressable reach from 35% to 97% after integration. myGaru operates as a data processor, licensing its technology to local partners, and plans to expand the model to other markets.

    • myGaru has integrated all three major Ukrainian mobile operators (Kyivstar, Vodafone Ukraine, lifecell) and landline operator Ukrtelecom.
    • myGaru reaches over 115 million users across Ukraine, Vietnam, and Azerbaijan.
    • Kyivstar increased its addressable reach from 35% to 97% after integrating with myGaru.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Blockgraph and myGaru share across the market ecosystem.