Observed Signal · Sep 29, 2026 · Market Signal · Source: Blockgraph · Impact: 2/5
Blockgraph Launches 'Close To Home' Video Series
Blockgraph has launched a new video series called 'Close To Home' featuring local business stories in NYC neighborhoods, with episodes released on September 15, 22, and 29, 2026.
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Blockgraph Launches 'Close to Home' Video Series with First Episode Featuring INKAICO in Park Slope, Brooklyn
Blockgraph has published the first episode of its new video series 'Close to Home,' featuring CEO Jason Manningham walking the neighborhood with Miguel, owner of INKAICO, a Peruvian restaurant in Park Slope, Brooklyn. The series explores what makes a block work and why proximity matters for local businesses.
Comcast Launches Outcomes+, Adds Prime Video for Local Buyers
Comcast Advertising unveiled Outcomes+, a targeting and attribution suite for linear and streaming TV at the IAB NewFronts on March 27, 2026. Outcomes+ combines AI-driven activation with deterministic data from more than 30 million Comcast households (over 100 million authenticated viewers) and extends measurement via partnerships with Mastercard, Clarivoy, DISQO, Fandango and S&P Global Mobility’s Polk. Comcast also announced a partnership with Amazon Ads to open Prime Video inventory to Comcast Advertising’s local and SMB clients via the Amazon DSP, enabling geographic customization within a single national buy. New Outcomes+ tools include LENS (audience discovery), Blockgraph On Demand (first-party data matching) and a unified myResults dashboard. Comcast’s video footprint now includes NBCUniversal, Paramount, Warner Bros. Discovery, A+E, Roku, Peacock, HBO Max, Xumo Play and Prime Video.
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