AdTech Vendor · Data Provider / Broker · vs · Industry Association & Standards Body · Agency & Consultancy
Blockgraph vs Go Addressable
Structured technology and market comparison · 2026
Direct Feature Comparison
Blockgraph · vs · Go AddressablePrivacy-safe identity and activation infrastructure for converged TV advertising.
Nonprofit trade body advancing addressable TV advertising adoption.
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Comparison Analysis
What is the main difference between Blockgraph and Go Addressable?
When comparing Blockgraph and Go Addressable, both platforms operate within the Connected TV (CTV) & OTT and TV (linear) ecosystem. Blockgraph is positioned as Privacy-safe identity and activation infrastructure for converged TV advertising, whereas Go Addressable focuses on Nonprofit trade body advancing addressable TV advertising adoption. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Blockgraph and Go Addressable?
When evaluating Blockgraph and Go Addressable, enterprise buyers also consider other platforms in Connected TV (CTV) & OTT and TV (linear). You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Blockgraph and Go Addressable compare?
Blockgraph is headquartered in Unknown (founded in 2020) with 10–49 employees. Go Addressable is based in US (founded in 2021) with 10–49 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Blockgraph vs Go Addressable
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Blockgraph
Recent Signals
- ·Blockgraph
Blockgraph Launches 'Close To Home' Video Series
Blockgraph has launched a new video series called 'Close To Home' featuring local business stories in NYC neighborhoods, with episodes released on September 15, 22, and 29, 2026.
- ·Blockgraph
Blockgraph Launches 'Close to Home' Video Series with First Episode Featuring INKAICO in Park Slope, Brooklyn
Blockgraph has published the first episode of its new video series 'Close to Home,' featuring CEO Jason Manningham walking the neighborhood with Miguel, owner of INKAICO, a Peruvian restaurant in Park Slope, Brooklyn. The series explores what makes a block work and why proximity matters for local businesses.
Go Addressable
Recent Signals
- ·https://martechseries.com/feed/TV Advertising
Viamedia.ai joins Go Addressable for addressable TV expansion
Viamedia.ai, a next-generation ad tech company focused on local-first omni-channel advertising, has joined Go Addressable, an industry trade group promoting addressable TV advertising and deterministic identity. By joining, Viamedia will make its patented addressable TV technology available to broadcasters and MVPDs, opening up high-quality broadcast ad inventory for improved targeting and monetization. The company's Parrot Ad Decisioning System (ADS) platform manages and monetizes linear, CTV, and programmatic advertising, unifying ad delivery across screens. Earlier this year, Viamedia partnered with Hearst Television to enable household-level addressability for broadcast TV. The move aims to educate buyers and expand the use of precise targeting across cable and broadcast, making linear TV more measurable.
- Viamedia.ai joined Go Addressable, an industry trade group for addressable TV advertising.
- Viamedia owns six patents related to addressable TV, all tied to its Parrot ADS platform.
- Viamedia partnered with Hearst Television earlier this year for household-level addressability.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Blockgraph and Go Addressable share across the market ecosystem.
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