billups vs OTTO Advertising

Winning Q4: What UK Brands Need to Know When Planning for the Golden Quarter

A new article has been published on the billups blog: 'Winning Q4: What UK Brands Need to Know When Planning for the Golden Quarter' (Oct 5, 2026).

Billups CEO Says OOH Has Measurement Receipts

Jaime Byrdak, CEO of Billups North America and Drum Awards Festival juror, argues that out-of-home (OOH) advertising is now one of the most measurable channels, contrary to its perception as a brand-awareness-only medium. She highlights that billboards can be tied to store visits and conversions, and that proving performance protects OOH budgets from cuts. Byrdak also discusses the role of AI in OOH, crediting CTO Shawn Spooner's tool 'audrai' for speeding up workflows by up to 50%. She emphasizes that AI handles the 'what' and 'how fast,' while humans own the 'why,' and stresses the importance of curiosity and relationship-building for future leaders.

• Jaime Byrdak is CEO of North America at Billups, an OOH media company.
• She is a juror at the Drum Awards Festival 2026.
• Billups' CTO Shawn Spooner built an OOH-specific AI tool called 'audrai'.

The intelligence behind better OOH decisions

New article on billups.com: 'The intelligence behind better OOH decisions' (6 min read, Aug 24, 2026).

OTTO Advertising und Pacvue: SPA-Kampagnenmanagement über zentrale Plattform

OTTO Advertising und Pacvue kooperieren bei der Integration von Sponsored Product Ads. Die Pressemitteilung vom 22. September 2026 kündigt ein zentrales Kampagnenmanagement über die Pacvue-Plattform an.

Sabine Jünger Named Managing Director Europe at Front Row

Effective January 1, 2027, Sabine Jünger will become Managing Director Europe of the Front Row Group, joining the existing leadership team of Daniel Andrlik, Benjamin Weyrich and Niall Donohoe. Founders Jan Bechler, Tim Nedden and Björn Sjut will step down from the management team in spring 2027 but will remain with the company as Founding Partners and shareholders, focusing on strategic development, M&A and AI implementation. Front Row (founded in 2014 as Finc3) operates ecommerce management, a global software product business (Catapult), B2B digital marketing and D2C store development, and reported strong double-digit growth with over 600 employees worldwide. Jünger previously led OTTO's retail media business and was Head of Agency for Amazon (2015–2020).

• Sabine Jünger will become Managing Director Europe of the Front Row Group effective 2027-01-01.
• Founders Jan Bechler, Tim Nedden, and Björn Sjut will leave the management team in spring 2027 but remain as Founding Partners and shareholders.
• Front Row was founded in 2014 as Finc3 and rebranded to Front Row in 2023 after joining forces with Fortress Brand in 2022.

Sabine Jünger joins Front Row as Europe Head

Sabine Jünger, currently Vice President at Otto Advertising, will become Managing Director Europe of e‑commerce agency group Front Row, effective 1 January 2027. Jünger has served at Otto since 2021 and previously was Head of Agency at Amazon (2015–2020). At Front Row she will join a four‑person European management team alongside Daniel Andrlik (e‑commerce), Chief Product Officer Benjamin Weyrich and Niall Donohoe (B2B marketing). The company—formed in 2022 from the merger of Hamburg’s Finc3 and US marketplace accelerator Fortress Brand—employs more than 600 people worldwide and counts clients such as Unilever, Bosch, Tesa, Sennheiser and Wella. Founders Jan Bechler, Tim Nedden and Björn Sjut will step back from the management team in spring 2027 but remain founding partners and shareholders. Reported by Horizont on 20 August 2026.

• Sabine Jünger will become Managing Director Europe of Front Row, effective 1 January 2027.
• Jünger has served as Vice President at Otto Advertising since 2021 and was Head of Agency at Amazon (2015–2020).
• She will join a four‑person European management team with Daniel Andrlik (e‑commerce), Benjamin Weyrich (Chief Product Officer) and Niall Donohoe (B2B marketing).