Corporate Ownership

Who owns OTTO Advertising?

Based on verified corporate hierarchy telemetry for 2026, OTTO Advertising is owned by OTTO (otto.de) and Otto Group.

Parent Company & Controlling Organization

Corporate entities holding a majority stake, operating ownership, or direct subsidiary control.

OTTO (otto.de)

Parent Company

Major German e-commerce retailer and marketplace operating retail media and merchant advertising solutions.

Otto Group

Parent Company

Retail and marketplace group with integrated retail media and adtech.

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