Corporate Ownership
Who owns OTTO Advertising?
Based on verified corporate hierarchy telemetry for 2026, OTTO Advertising is owned by OTTO (otto.de) and Otto Group.
Parent Company & Controlling Organization
Corporate entities holding a majority stake, operating ownership, or direct subsidiary control.
OTTO (otto.de)
Parent Company
Major German e-commerce retailer and marketplace operating retail media and merchant advertising solutions.
Otto Group
Parent Company
Retail and marketplace group with integrated retail media and adtech.
Institutional Investors & Major Shareholders
Significant asset management firms, investment funds, and equity stakeholders tracked via regulatory filings.
Michael Otto Stiftung
Major Shareholder
Charitable foundation stewarding a majority stake in Otto Group.
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