Michael Otto Stiftung

Digital Bash – HR: AI in Recruiting Trends

Digital Bash – HR is a January 25, 2024 online/hybrid conference organized by OnlineMarketing.de focused on human resources and recruiting technology. The agenda spans talent acquisition, empowerment, compliance, and performance tracking, with sessions on how AI, automation, and data-driven recruiting are reshaping hiring, and the importance of diversity and inclusion for talent strategies. Speakers discuss rapid and efficient recruitment, HR software solutions, and digital learning, among other HR tech topics. Attendees can access a livestream, network, and submit questions to experts; tickets are free and limited. The program highlights practical tips, trend insights, and best practices for optimizing recruitment processes and administrative HR tasks using modern tools and platforms.

OTTO Launches Interactive Benefit Check

OTTO, a German retail company known for digital initiatives, launched a new HR marketing campaign centered on corporate benefits. The effort, designed by Düsseldorf-based employer-branding agency YeaHR!, uses memes to showcase OTTO’s employee perks and to attract talent, especially in tech. A new interactive Benefit Check on otto.jobs asks ten questions to generate a “Benefit Quote” that indicates how well a candidate’s wishes align with OTTO’s benefits and can be applied to other job postings. Benefits highlighted include flexible work models (e.g., part-time leadership roles), remote work, sabbaticals, workations, and opportunities for development via digital learning platforms. Nicole Heinrich, OTTO’s Head of Training and HR Marketing, notes January as a peak period for job seekers and that humor helps position OTTO as an attractive employer. The article also suggests leveraging social storytelling and directs readers to OTTO’s job board and related HR events.

Career Websites Show Little Improvement, Study Finds

A German study titled 'Karriere-Websites 2023' by Hochschule RheinMain (HSRM) finds that German corporate career websites have shown only limited progress in quality since 2015-2019. The average fulfillment of stated requirements is about 61%, with stagnation in 2020/21 possibly tied to the COVID-19 pandemic. Ranking wise, Otto's career site tops the list, followed by REWE-Gruppe and Lidl. The evaluation examined four clusters: Access, Information, Candidate Experience, and Functionality. Candidate Experience averaged 76%, while Functionality and Interactivity lagged at around 35% and remained flat since 2021. The study emphasizes career sites remain a key recruitment channel and suggests improvements like easier lead generation via contact forms, connections to social channels, and clearer postings of open roles. It also notes examples of new features (e.g., X's job-search feature) and the growing role of social recruiting via platforms such as X, LinkedIn, and WhatsApp.