AdTech Vendor · Data Provider / Broker · vs · AdTech Vendor · B2B SaaS Provider
Audigent vs Decentriq
Structured technology and market comparison · 2026
Direct Feature Comparison
Audigent · vs · DecentriqPrivacy-safe audience activation and identity for programmatic advertising.
Privacy-first clean room software for secure data collaboration and activation.
Analyze all overlapping signals and tech stacks for Audigent and Decentriq
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between Audigent and Decentriq?
When comparing Audigent and Decentriq, both platforms operate within the Customer Data & Clean Room Platform (CDP/DCR), Connected TV (CTV) & OTT, and AdTech Vendor ecosystem. Audigent is positioned as Privacy-safe audience activation and identity for programmatic advertising, whereas Decentriq focuses on Privacy-first clean room software for secure data collaboration and activation. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Audigent and Decentriq?
When evaluating Audigent and Decentriq, enterprise buyers also consider other platforms in Customer Data & Clean Room Platform (CDP/DCR), Connected TV (CTV) & OTT, and AdTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Audigent and Decentriq compare?
Audigent is headquartered in US (founded in 2016) with 10–49 employees. Decentriq is based in CH (founded in 2019) with 10–49 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Audigent vs Decentriq
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Audigent
Recent Signals
- ·DigidayM&A / Integration
Experian folds Audigent into Experian Marketing Services
Experian has retired the Audigent brand and absorbed it into its Experian Marketing Services business, about twenty months after acquiring Audigent at the end of 2024. A Experian spokesperson described the move as consolidation rather than a retreat, saying Audigent’s curation capabilities will remain part of its platform and that Experian will continue to invest in the technology and talent. The article notes uncertainty about staff impact, with Audigent declining to say whether layoffs will result. Industry observers argue the move reflects a broader shift: curation is becoming embedded infrastructure across the programmatic supply chain rather than a standalone category.
- Experian has retired the Audigent brand and absorbed it into Experian Marketing Services.
- Audigent was acquired by Experian ~20 months earlier (the deal occurred at the end of 2024).
- Experian said it will continue to invest in Audigent’s technology, talent and innovation and framed the change as consolidation.
Decentriq
Recent Signals
- ·The DrumData Neutrality
Neutrality has two tests, but vendors keep answering the easy one
Erin Lutenski, Head of Marketing at Decentriq, discusses the industry's conflation of two distinct neutrality questions following data platform acquisitions. The first question concerns data exposure, which technical measures like encryption and trusted execution environments can address. The second, harder question concerns incentives: who decides product roadmaps, measurement standards, and partner integrations, and whether a parent company's commercial interests will compromise the platform's neutrality. Using LiveRamp's acquisition by Publicis and the earlier case of Acxiom's acquisition by IPG, Lutenski argues that vendors often provide technical reassurances that do not resolve the underlying incentive concerns. She contends that governance policies are reversible and architecture alone cannot ensure neutrality. The article concludes by urging stakeholders to identify which question a neutrality statement actually answers.
- LiveRamp filed neutrality commitments with the SEC ahead of its acquisition by Publicis.
- Publicis is acquiring LiveRamp.
- LiveRamp was formed in 2018 after Acxiom split and IPG acquired Acxiom Marketing Solutions.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Audigent and Decentriq share across the market ecosystem.