AudienceProject vs Concord

AudienceProject introduces Elevate 3.0, appoints Nicklas Jakobsen as Solutions Director Nordics, and partners with Video Futures Collective in Australia

The AudienceProject blog features the launch of Elevate 3.0, described as clearer and more actionable campaign measurement for media owners, alongside new press releases announcing the appointment of former IPG Mediabrands executive Nicklas Jakobsen as Solutions Director Nordics and a collaboration with Video Futures Collective to bring independent cross-media audience measurement to Australia.

Introducing AudienceProject Elevate 3.0: Clearer and more actionable campaign measurement for media owners

The featured article on AudienceProject's news page has been updated to announce the launch of Elevate 3.0, a new version of their campaign measurement solution offering clearer and more actionable insights for media owners.

AudienceProject appoints former IPG Mediabrands executive Nicklas Jakobsen as Solutions Director Nordics

AudienceProject appoints former IPG Mediabrands executive Nicklas Jakobsen as Solutions Director Nordics

Concord Enhances AI Media Buying with Brand Control Features

On September 17, 2026, Concord announced new capabilities for its agentic AI-powered programmatic advertising platform, designed to give brands more control over AI-driven media buying. The platform combines historical campaign intelligence with deterministic operating rules, allowing advertisers to encode budgets, naming conventions, targeting, brand safety standards, approvals, and media playbooks. This ensures consistent campaign execution across teams, markets, and agencies. Concord's AI learns from past campaigns to improve future ones, while brands retain supervision through their own rules and approvals. The goal is to make media buying smarter without sacrificing control, enhancing operational efficiency and brand safety.

• Concord announced new capabilities on September 17, 2026.
• The platform integrates historical campaign intelligence with deterministic operating rules.
• Advertisers can encode budgets, targeting, brand safety, and approvals into execution.

Concord’s Agentic Media Platform Raises $3M Seed

Concord, a France-based agentic media execution platform founded by Nathan Venezia, announced a $3 million seed round backed by A16Z Scout, Drysdale, Motier Ventures, Better Angle and industry angels. Concord positions itself as an execution layer rather than a DSP: its AI agents handle campaign activation across Google, Meta and Amazon via direct API integrations, while optimization decisions and reporting remain separate. The company argues against relying on Model Context Protocol (MCP) for deep platform integrations. Concord is a six-person startup planning to double headcount with hires in sales, engineering and operations and to evolve from a SaaS product to a headless, embeddable architecture. The new funding will be used to simplify client integrations and expand customer development and support in the US and UK.

• Concord announced $3 million in seed funding.
• Seed investors include A16Z Scout, Drysdale, Motier Ventures, Better Angle and industry angels.
• Concord is an agentic execution platform that integrates directly with Google, Meta and Amazon via their full APIs.