Atresmedia vs Canela Media

Atresmedia presenta AMVIA, su nueva división de publicidad exterior, que conecta a las marcas con las personas en la calle

AMVIA abre una nueva etapa dentro del ecosistema multimedia del Grupo, con una identidad desarrollada por Summa y una propuesta centrada en tecnología, creatividad, datos y compromiso con las ciudades. Atresmedia entra en la publicidad exterior en pleno crecimiento del medio, que avanzó un 6,7% en 2025 y sigue al alza en 2026, con una subida del 5% en el primer semestre.

La Fundación Atresmedia consolida su 5º Encuentro Mentes AMI como uno de los grandes referentes de la educación en España

Con la colaboración de Platino EDUCA, UNIE Universidad y Fundación ”la Caixa”, expertos y profesores han compartido experiencias y propuestas para abordar los grandes retos educativos actuales, como la educación emocional, el pensamiento crítico, los riesgos de las redes sociales y la inteligencia artificial en las aulas

Atresmedia triunfa en MIPCOM 2026 con numerosas ventas internacionales de 'Las hijas de la criada'

Atresmedia announces international sales of its series 'Las hijas de la criada' to Portugal, Ireland, Finland, Romania, and Croatia, along with interest in other series at MIPCOM 2026.

Canela Media Launches Hispanic Culture Cohort Audience Segments

Canela Media, a multicultural media company, announced that its six Hispanic Culture Cohorts are now available as targetable audience segments through Canela Audience Solutions. Marketers can activate these segments directly with Canela Media or through major DSPs and SSPs. The segments are based on the Hispanic Culture Cohorts Study conducted in May 2026, which identified six cohorts: Cultural Preservers, Cultural Navigators, Cultural Remixers, Culturally Fluid, Culturally Adjacent, and Cultural Reactors. Each segment is matched to demographic and behavioral profiles, enabling marketers to plan campaigns based on cultural identity and affinity. The offering supports three strategic approaches: SERVE, ENGAGE, and RECONNECT, allowing brands to tailor creative and timing per cohort. This move enhances Canela Audience Solutions by integrating cultural nuance into audience targeting.

• Canela Media launches six Hispanic Culture Cohorts as targetable audience segments through Canela Audience Solutions.
• The cohorts were identified in a study conducted in May 2026 among 1,975 respondents.
• The six segments are: Cultural Preservers (27%), Cultural Navigators (20%), Cultural Remixers (17%), Culturally Fluid (15%), Culturally Adjacent (12%), and Cultural Reactors (9%).

My Code Names New CRO, CFO and COO as It Expands into Video

My Code, a multicultural media and marketing firm targeting growth audiences, has completed its executive leadership team under CEO Amani Duncan with three new appointments. Luis Romero joins as Chief Revenue Officer, bringing over 20 years of experience from Canela Media and The Guardian. Ying Miao is appointed Chief Financial Officer, previously serving as CFO of Converge and recognized as Marketing Industry CFO of the Year. Dave LiCalzi is promoted internally to Chief Operating Officer, having held senior roles at The Arena Group, Paramount, and ESPN. These moves support My Code's expansion into video with Remezcla Más, a bilingual streaming service, and the development of an 'intelligence center' offering audience data products. The repositioning, under private equity owner Ariel Alternatives, also includes partnerships with Hershey and Experian.

• My Code announced three C-suite appointments: Luis Romero as CRO, Ying Miao as CFO, and Dave LiCalzi as COO.
• Romero previously served as EVP of Sales at Canela Media and SVP of Sales at The Guardian.
• Miao previously served as CFO of Converge and was named Marketing Industry CFO of the Year by Influential Business Woman Awards.