AdTech Vendor · B2B SaaS Provider · vs · AdTech Vendor · Data Provider / Broker

APLO

AppSamurai vs LoopMe

Structured technology and market comparison · 2026

Direct Feature Comparison

AppSamurai · vs · LoopMe
Market Cluster / Sector
AppSamuraiAdTech Vendor · B2B SaaS Provider
LoopMeAdTech Vendor · Data Provider / Broker
Platform Focus
AppSamurai

Mobile adtech platform for app growth and rewarded monetisation.

LoopMe

Adtech platform for programmatic media, in-app monetisation and measurement.

Company Size
AppSamurai50–200 employees
LoopMe201–500 employees
Headquarters
AppSamuraiUnknown
LoopMeGB
Year Founded
AppSamurai2016
LoopMe2012

Analyze all overlapping signals and tech stacks for AppSamurai and LoopMe

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Comparison Analysis

What is the main difference between AppSamurai and LoopMe?

When comparing AppSamurai and LoopMe, both platforms operate within the Demand-Side Platform (DSP), In-App, and Programmatic Media Buying ecosystem. AppSamurai is positioned as Mobile adtech platform for app growth and rewarded monetisation, whereas LoopMe focuses on Adtech platform for programmatic media, in-app monetisation and measurement. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to AppSamurai and LoopMe?

When evaluating AppSamurai and LoopMe, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), In-App, and Programmatic Media Buying. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of AppSamurai and LoopMe compare?

AppSamurai is headquartered in Unknown (founded in 2016) with 50–200 employees. LoopMe is based in GB (founded in 2012) with 201–500 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: AppSamurai vs LoopMe

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

AP

AppSamurai

Recent Signals

No recent market signals documented for AppSamurai in the current tracking window.

LO

LoopMe

Recent Signals

  • ·LoopMe

    LoopMe’s 9th patent recognizes real-time AI control groups for brand lift measurement

    The latest patent in LoopMe’s ever-expanding IP portfolio covers RISA (Residual Index Selection Algorithm), the AI behind the real-time control groups used in LoopMe’s brand lift measurement. Released in 2022, RISA builds statistically robust control groups from non-incentivized mobile users, matching each exposed profile with an unexposed one that shares 50+ characteristics.

  • ·LoopMe

    LoopMe expands PurchaseLoop to turn brand campaign signals into measurable lower-funnel performance

    New capabilities use live brand campaign signals and in-app behavioral data to optimize toward app installs, web acquisitions and ROAS. London, New York and Sydney, August 24: LoopMe, the global leader in brand performance, has today announced an expansion of its PurchaseLoop solution with new cost-per-install (CPI) and cost-per-acquisition (CPA) optimization, enabling advertisers to use […]

  • ·https://martechseries.com/feed/Measurement & Performance Optimisation

    LoopMe Expands PurchaseLoop for Lower-funnel Performance

    LoopMe announced an expansion of its PurchaseLoop solution to add cost-per-install (CPI) and cost-per-acquisition (CPA) optimisation. The update introduces two activation tracks — Performance App (optimises for app installs and post-install actions) and Performance Web (optimises for acquisitions, leads, sign-ups and ROAS) — while continuing to buy on a CPM model and use advertisers' existing measurement stacks (MMPs). PurchaseLoop combines live brand campaign signals with in-app behavioural data from LoopMe’s Chartboost SDK and feeds those signals into AI models to optimise towards advertisers' CPI, CPA and post-install goals.

    • LoopMe expanded its PurchaseLoop solution to include CPI and CPA optimisation.
    • The expansion adds two activation tracks: Performance App and Performance Web.
    • Both activation tracks operate on a CPM buying model and use advertisers' existing measurement (MMPs or conversion tracking).

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners AppSamurai and LoopMe share across the market ecosystem.