APG|SGA vs Excom Media

APG|SGA Wins TransN Public Transport Advertising Contract

Swiss out-of-home advertising company APG|SGA has won a public tender to market all analog advertising spaces on the vehicles of TransN, the largest transport company in the canton of Neuchâtel. The contract, effective January 2027, covers the entire TransN fleet of 172 vehicles, including buses, trolleybuses, trains, and funiculars, as well as seven F12 and four F4 advertising surfaces. APG|SGA received the best scores in all three evaluation criteria: commercial offer, service quality, and bidder suitability. The win strengthens APG|SGA's portfolio in French-speaking Switzerland and expands its public transport advertising offerings in the Neuchâtel and Jura arc region.

• APG|SGA won the tender to market TransN's analog advertising spaces.
• The contract begins in January 2027.
• TransN operates 172 vehicles, including 108 buses, 42 trolleybuses, 17 trains, and 5 funiculars.

Beat Holenstein, APG|SGA Executive, Has Died

Beat Holenstein, a long-serving executive at Swiss outdoor-advertising company APG|SGA, has died. Holenstein joined APG|SGA in 1996 and held multiple leadership roles across marketing, partner & product management, and regional account management. From early 2026 he served on the company's executive management responsible for Marketing. He held an EMBA in Smart and Digital Marketing (2020) and served in governance roles including board member of the Verband Aussenwerbung Schweiz, trustee of Stiftung Lauterkeit, and chairman of SPR+. The obituary was published on August 24, 2026.

• Beat Holenstein, a long-time APG|SGA executive, has died.
• He joined APG|SGA in 1996 and worked there for more than 30 years in various roles.
• From early 2026 he was a member of APG|SGA's executive management responsible for Marketing; previous executive roles included leading Marketing & Partner Market (2023–2025), Marketing & Innovation (2019–2023), and Partner & Product Management (2011–2019).

APG|SGA Sells Office Building in Bern

APG|SGA has sold its property at Bahnhöheweg 22 in Bern. The company announced the transaction via an ad-hoc release, reporting a cash inflow from investing activities of CHF 10.4 million and an approximately CHF 3.4 million positive effect on net profit (sale price less book value, taxes and transaction costs). APG|SGA said the sale was driven by forthcoming modernization needs; the bidding process started earlier this year and attracted significant interest. The buyer and final price were not disclosed. APG’s Bern units will remain as tenants at the current location.

• APG|SGA sold its property at Bahnhöheweg 22 in Bern.
• The sale generates a cash inflow from investing activities of CHF 10.4 million.
• The transaction has a positive impact on net result of approximately CHF 3.4 million (sale price minus book value, taxes and transaction costs).

Excom Media launches new website and rebranding with up to 75% discount

Excom Media presents itself with a new logo, new website and new digital solutions — with Screen Finder and EXCOM Studio from its own house. To mark the new look, there is up to 75% discount on DOOH playouts in November and December 2026 on selected networks.

Excom Media unveils new logo and screen finder

Swiss Digital-out-of-Home (DOOH) operator Excom Media has overhauled its logo and website, unifying its healthcare, retail, and street segments under one brand. The company introduced a web-based Screen-Finder that lets agencies and advertisers locate screens on an interactive map, view photos and location details, and directly request quotes. Excom Media also operates EXCOM Studio, a proprietary content management system for digital signage, which is expected to control over 1,500 screens across Switzerland by end of 2026. CEO Marc Goetti stated the rebrand reflects the company's evolution and intent to address individual customer needs with new digital solutions.

• Excom Media launched a new logo and revamped website.
• The company introduced a web-based Screen-Finder with interactive map and quote request functionality.
• Excom Media continues to operate EXCOM Studio, a CMS for digital signage.

Neuer Look. Neue Technologie. Excom Media.

Excom Media präsentiert sich mit neuem Logo, neuer Website und neuen digitalen Lösungen — mit Screen Finder und EXCOM Studio aus dem eigenen Haus.