Amazon vs Viant

Using Amazon as Market Research for Expansion

This article from Front Row Group discusses using Amazon marketplace data as a cost-effective market research tool for brands planning international expansion. It outlines a methodology to analyze a target market's demand, competition, and pricing before committing to a distributor or retail partner. The approach includes comparing market shapes, calculating TAM/SAM/SOM, measuring brand concentration, and identifying attributes that command premium prices. The article provides a worked example comparing the German and UK toy markets, revealing that German audio toys (e.g., Tonies) have less relative demand in the UK, while UK baby/toddler toys show higher relative spending. It also highlights that premium building sets are dominated by LEGO, making market entry challenging despite large market size. The piece emphasizes avoiding common mistakes like ranking products by home sales or ignoring category classification consistency.

• Front Row Group proposes a methodology to use Amazon marketplace data for market research before international expansion.
• In 2025, the German toy marketplace generated €1,650m (£1,412m), while the UK toy marketplace generated £1,070m.
• Audio and learning systems (e.g., Tonies) have 2.5 times more relative weight in Germany than in the UK.

Google Raises Pixel 10a Price in Germany

Google has increased the price of its Pixel 10a smartphone in Germany by €100, from €549 to €649, citing a surge in memory chip costs. The 256GB variant now costs €749. The company had previously warned of price adjustments due to supply chain constraints. Google's Vice President of Devices and Services, Shakil Barkat, explained that memory prices have quadrupled, with a gigabyte of RAM rising from $2.80 in 2025 to $12 in 2026, according to Morgan Stanley. The price hike is part of a broader trend, with Apple and Samsung also raising prices for their flagship models. While Google's official store has implemented the increase, external retailers like Amazon and MediaMarkt have not yet followed suit, with the Pixel 10a still available for around €400 in some cases. This move affects Google's budget-friendly Pixel lineup and reflects wider industry challenges.

• Google erhöht den Preis für das Pixel 10a in Deutschland von 549 auf 649 Euro, ein Anstieg von 18 Prozent.
• Die 256-GB-Variante kostet nun 749 Euro.
• Google begründet die Preiserhöhung mit einem Vierfachanstieg der Speicherpreise, von 2,80 US-Dollar auf 12 US-Dollar pro Gigabyte.

Amazon Opens Prime Delivery to External US Shops

Amazon is extending its logistics services for external merchants by enabling US retailers using Multichannel Fulfillment to offer fast, free Prime delivery directly on their own websites. Merchants can display a Prime badge on product pages, and customers choose Prime delivery at checkout. Amazon verifies membership and handles fulfillment from merchant inventory within its logistics network, with no extra costs beyond standard MCF fees. Early adopters saw over 40% of eligible orders shipped via Prime, and a survey indicated increased purchase intent among Prime members. Additionally, Amazon launched the MCF Preferred Pricing Program, offering fulfillment cost savings of 15–25% over the first six months. These moves position Amazon's logistics as infrastructure beyond its marketplace, competing with other carriers and potentially reshaping e-commerce fulfillment standards.

• Amazon allows US merchants using Multichannel Fulfillment to offer Prime delivery on their own websites.
• Early adopters shipped over 40% of eligible orders via Prime delivery.
• Amazon launched MCF Preferred Pricing Program offering 15-25% fulfillment cost savings for six months.

When CTV Delivers an Ad, Who’s Actually Watching?

At the ADWEEK Exchange in Dallas, the second stop on a national roadshow from Viant and ADWEEK, speakers examined how to measure attention, what it reveals about creative, and how brands can use it to make smarter media decisions.

Fortune Media and Great Place To Work Name Viant to 2026 Best Workplaces in Advertising & Marketing

IRVINE, Calif., Sept. 30, 2026 — Great Place To Work® and Fortune have selected Viant Technology Inc. (NASDAQ: DSP) for the 2026 Fortune Best Workplaces in Advertising & Marketing™ List, marking the third consecutive year the company has been named to this prestigious list.

Attention Measurement Key for CTV Ads

At ADWEEK Exchange in Dallas, industry leaders discussed how attention data can improve Connected TV (CTV) advertising. TVision CEO Yan Liu showcased that attention, not just reach, drives conversions. Panelists from Zoom, AT&T, and St. Jude described using CTV for targeted storytelling, while Viant's Chris Vanderhook highlighted the acquisition of IRIS.TV for title-level content signals. The event concluded with advice to use attention data for real-time campaign optimization.

• ADWEEK Exchange in Dallas focused on attention data for CTV advertising.
• TVision CEO Yan Liu presented a study showing conversions rise with attention.
• Viant acquired IRIS.TV to provide title-level content signals for ad matching.