Amazon vs MediaMath, Inc.

Publishers, Build Your Own SSP!

This article proposes that publishers build their own white-label SSP to unlock direct relationships with bidders and DSPs, increasing revenue and control. By integrating an additional SSP path via OpenRTB, publishers can generate more impressions and optimize their existing ad stack, similar to header bidding. The article details technical considerations such as QPS, ads.txt, and sellers.json, and highlights the potential for cost transparency and reduced fragmentation. It also suggests using the publisher-SSP to review reseller paths and manage data sharing. Ultimately, the approach enables publishers to become more active participants in the ecosystem, working directly with DSPs like The Trade Desk's OpenPath initiative.

• Publishers can build a white-label SSP to create direct connections with bidders and DSPs.
• White-label SSPs operate via OpenRTB and integrate into the existing ad stack.
• The article identifies Prebid, Amazon TAM, and Google Open Bidding as common connection options.

Amazon Raises Minimum Starting Pay to $20/hour and Launches New Benefits

Amazon raises minimum starting pay for full-time core operations employees to $20/hour, with average pay reaching nearly $24/hour, and launches grocery discount and access to new lifetime banking benefits to make everyday life more affordable.

Amazon Raises Minimum Starting Pay for Full-Time Core Operations Employees to $20/Hour

Amazon raises minimum starting pay for full-time core operations employees to $20/hour, with average pay reaching nearly $24/hour, and launches grocery discount and access to new lifetime banking benefits to make everyday life more affordable.

Infillion to Acquire Foursquare, Closing the Loop Between Advertising and Real-World Results

With Foursquare, Infillion becomes the first independent platform to close the advertising loop on real-world outcomes — bringing together purchase signal, visit signal, and the execution engine to turn both into results.

Infillion Acquires Foursquare to Bolster Location Data

Infillion, a rapidly expanding ad tech company, has acquired Foursquare, a location intelligence company, to enhance its omnichannel platform. The terms of the deal were not disclosed. Foursquare, known for its consumer check-in app, pivoted to B2B location data, covering over 100 million points of interest and serving clients like Apple Maps and Uber. Infillion's CEO, Rob Emrich, stated the company will remain an active acquirer as clients prefer omnichannel solutions. This acquisition follows Infillion's purchase of Catalina in February and MediaMath in 2023, reflecting its strategy to combine physical world data for better attribution.

• Infillion acquires Foursquare, adding location data to its ad tech stack.
• Terms of the deal were not disclosed.
• Foursquare covers 100 million points of interest and 250 million US devices.