AdTech Vendor · Data Provider / Broker
all eyes on screens vs VideoAmp
Structured technology and market comparison · 2026
Direct Feature Comparison
all eyes on screens · vs · VideoAmpTV and cross-screen measurement, planning, and activation software.
Cross-platform TV and digital media measurement and planning platform.
Analyze all overlapping signals and tech stacks for all eyes on screens and VideoAmp
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between all eyes on screens and VideoAmp?
When comparing all eyes on screens and VideoAmp, both platforms operate within the Customer Data & Clean Room Platform (CDP/DCR), Connected TV (CTV) & OTT, and AdTech Vendor ecosystem. all eyes on screens is positioned as TV and cross-screen measurement, planning, and activation software, whereas VideoAmp focuses on Cross-platform TV and digital media measurement and planning platform. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to all eyes on screens and VideoAmp?
When evaluating all eyes on screens and VideoAmp, enterprise buyers also consider other platforms in Customer Data & Clean Room Platform (CDP/DCR), Connected TV (CTV) & OTT, and AdTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of all eyes on screens and VideoAmp compare?
all eyes on screens is headquartered in HR (founded in 2012) with 50–200 employees. VideoAmp is based in US (founded in 2014) with 201–500 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: all eyes on screens vs VideoAmp
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
all eyes on screens
Recent Signals
- ·DWDLTV Advertising
Viel hilft viel: McDonald's flutet die Werbeblöcke - DWDL.de
According to All Eyes On Screens data, McDonald's became the most visible brand in German TV advertising during the week of August 31 to September 6, 2026, airing a record 3,305 spots and achieving a gross reach of 956 XRP, ranking first. The fast-food chain's strategy favored smaller niche channels, including Comedy Central (11.9% of spots), Nick (8.7%), Sport1 (8.1%), and TLC (7.8%), before reaching larger broadcasters like ProSieben (7.8%). In contrast, Zalando aired 579 spots on larger channels from Ad Alliance and Seven.One Media, including RTL during DFB-Pokal coverage, achieving 474 XRP and ranking sixth. Amazon and Kaufland followed with 773 and 702 XRP, respectively, while Vinted dropped to fourth. Burger King also entered the top 25 with 842 spots, primarily on MTV, RTL, and Comedy Central.
- McDonald's aired 3,305 TV spots in Germany during the last week, a record for the company in 2026.
- McDonald's achieved a gross reach of 956 XRP, ranking first in German TV ad charts.
- Comedy Central received 11.9% of McDonald's spots, the highest share among channels.
- ·DWDLTV (linear)
Amazon Dominates German TV Ad Spots
A DWDL report (data from All Eyes On Screens) shows Amazon was the most visible advertiser on German TV in the week ending 17 August 2026. Amazon ran 2,022 TV spots and achieved a gross reach of 811 XRP, with many placements on large free-TV channels (Kabel Eins, ProSieben, RTL) and 7.0% of its spots airing on the Pay-TV channel Sky Sport News. Sky reached second place with a gross reach of 530 XRP and more than 7,500 spots (mostly on its own channels). McDonald's ran about 2,081 spots (521 XRP) and placed third, while Dr. Oetker reached 510 XRP from 890 spots. The ranking is based on All Eyes On Screens’ XRP (Exact Rating Points) measurement of Vodafone households.
- Amazon aired 2,022 TV spots in the referenced week and achieved a gross reach of 811 XRP.
- 7.0% of Amazon's spots ran on Pay-TV channel Sky Sport News.
- Sky broadcast more than 7,500 spots and reached 530 XRP, placing second in the advertiser ranking.
- ·DWDLTV (linear)
Brad Pitt boosts Trade Republic TV ad surge
Trade Republic intensified its TV campaign featuring Brad Pitt, airing 1,287 spots in the past week — the most weekly placements for the neobank this year — generating a gross reach of 402 XRP. All Eyes On Screens data show the campaign’s TV-only gross ad volume since early May has reached €16.9 million. Telekom brand Congstar returned strongly to TV with 752 spots last week (435 XRP) after an absence in June–mid July. Ferrero's Kinder led the weekly advertiser ranking with 772 spots and 683 XRP; Lenor and Sky also placed on the podium. All Eyes On Screens compiles weekly spot lists and measures gross reach in Vodafone-measured households using Exact Rating Points (XRP).
- Trade Republic ran 1,287 TV spots featuring Brad Pitt in the last week.
- Trade Republic's weekly gross reach (brutto) for those spots was 402 XRP.
- The Brad Pitt TV campaign has a cumulative gross ad volume of €16.9 million on classic TV since early May.
VideoAmp
Recent Signals
- ·AdExchangerAI & Measurement
VideoAmp Leverages AI to Unify Ad Planning and Measurement
VideoAmp is intensifying its focus on AI to bridge its ad planning and measurement workflows, aiming to enhance campaign performance for media buyers. The company recently cut about 20% of its headcount to invest more in AI operations while making strategic hires, including Andrea Zapata as SVP of Agency Partnerships. Josh Hudgins, who became CPO in 2024, emphasized that AI agents will help buyers optimize campaigns in-flight, suggesting adjustments like reallocating spend across inventory sources. VideoAmp relies on first-party viewer data obtained through clean room partnerships and publisher log-level data, and it uses ACR data for CTV targeting. The company's goal is to make performance improvements repeatable and scalable through AI infrastructure. VideoAmp, alongside Comscore and iSpot, received re-certification from the US Joint Industry Committee for its measurement currency, positioning itself as a Nielsen alternative.
- VideoAmp cut about 20% of its headcount to invest more in AI operations.
- Andrea Zapata joined VideoAmp as SVP of Agency Partnerships in July.
- Josh Hudgins was promoted to Chief Product Officer in 2024.
- ·State of StreamingMeasurement
NFL Disputes Nielsen Ratings, Threatens Measurement Currency
The NFL publicly disputes Nielsen's TV ratings methodology, claiming it undercounts millions of viewers, particularly due to co-viewing. The league's data chief, Paul Ballew, has criticized Nielsen's recent methodology changes, including passive co-viewing and weighting adjustments, as rushed and negative for sports. With $111 billion in media rights at stake, the dispute centers on co-viewing factors: Nielsen estimates 2.3-2.4 viewers per household for the Super Bowl, while the NFL claims 2.8-2.9, potentially missing 15-20 million viewers. The NFL is openly exploring alternatives like VideoAmp, raising questions about Nielsen's dominance as the industry's reference rate. The conflict highlights the fragility of a measurement system that underpins billions in ad deals and rights negotiations, with potential implications for the entire TV advertising ecosystem.
- NFL disputes Nielsen's ratings, citing undercounting of millions of viewers.
- Nielsen's co-viewing factor for Super Bowl is 2.3-2.4, NFL claims 2.8-2.9.
- The NFL's media rights deals total $111 billion through 2033.
- ·AdExchangerMeasurement
WBD White Paper Calls for Measuring TV Ad Basics
Warner Bros. Discovery (WBD) published a white paper titled 'The Unified Reach Paradox' during Advertising Week New York, advocating for standardized TV ad measurement fundamentals. The paper presents findings from WBD's investigation of five major measurement providers—VideoAmp, iSpot, Comscore, Innovid, and Samba—across more than 50 campaigns on linear and streaming. WBD found significant variance in universal audience estimates, impression counting, and cross-platform coverage. For example, Comscore counted 43.5M impressions for a campaign while iSpot counted 24.6M. A survey of 154 agency and marketer decision-makers revealed that 73% consider unified reach a critical missing metric, and 79% cannot fully trust outcomes without it. WBD calls for industry standards on impression and viewability counting, and transparency in projection methodologies, urging a 'nutrition label' approach.
- WBD published white paper 'The Unified Reach Paradox' at Advertising Week New York.
- Study compared five measurement providers: VideoAmp, iSpot, Comscore, Innovid, Samba.
- Survey of 154 agency and marketer decision-makers found 73% lack unified reach data.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners all eyes on screens and VideoAmp share across the market ecosystem.
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