AdTech Vendor · Data Provider / Broker · vs · AdTech Vendor · Agency & Consultancy

ADCR

Adwanted Group vs crossvertise

Structured technology and market comparison · 2026

Direct Feature Comparison

Adwanted Group · vs · crossvertise
Market Cluster / Sector
Adwanted GroupAdTech Vendor · Data Provider / Broker
crossvertiseAdTech Vendor · Agency & Consultancy
Platform Focus
Adwanted Group

Media workflow software, data and industry services for advertisers and publishers.

crossvertise

German cross-media advertising booking platform with managed planning services.

Company Size
Adwanted Group50–200 employees
crossvertise10–49 employees
Headquarters
Adwanted GroupFR
crossvertiseDE
Year Founded
Adwanted Group2012
crossvertise2011

Analyze all overlapping signals and tech stacks for Adwanted Group and crossvertise

Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.

Compare free in ExplorerFree · No credit card · 1-click via Google/LinkedIn

Comparison Analysis

What is the main difference between Adwanted Group and crossvertise?

When comparing Adwanted Group and crossvertise, both platforms operate within the Connected TV (CTV) & OTT, Media Sales & Inventory Monetisation, and Video Ads ecosystem. Adwanted Group is positioned as Media workflow software, data and industry services for advertisers and publishers, whereas crossvertise focuses on German cross-media advertising booking platform with managed planning services. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Adwanted Group and crossvertise?

When evaluating Adwanted Group and crossvertise, enterprise buyers also consider other platforms in Connected TV (CTV) & OTT, Media Sales & Inventory Monetisation, and Video Ads. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of Adwanted Group and crossvertise compare?

Adwanted Group is headquartered in FR (founded in 2012) with 50–200 employees. crossvertise is based in DE (founded in 2011) with 10–49 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: Adwanted Group vs crossvertise

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

AD

Adwanted Group

Recent Signals

No recent market signals documented for Adwanted Group in the current tracking window.

CR

crossvertise

Recent Signals

  • ·crossvertise

    MEEDIA: Wie Crossvertise Addressable TV zum Self-Service-Medium machen möchte

    MEEDIA berichtet über unseren neuen, intelligenten Addressable TV-Planer: Wie KMU ihre Kampagnen selbstständig planen und optimieren können und wie das Tool arbeitet.

  • ·MeediaProduct Launch

    Crossvertise Launches Self-Service Addressable TV Planner

    Crossvertise, a Munich-based media service provider, has launched a new self-service planner for Addressable TV campaigns. The tool targets small and medium-sized enterprises (SMEs) with budgets between €5,000 and €15,000, allowing them to plan, optimize, and book regional TV campaigns without prior TV planning expertise. Users specify region, budget, duration, and target audience to receive campaign recommendations. The planner uses the SwitchIn XXL banner format, based on HbbTV, which reaches 25.4 million German households (60% of TV households). A unique feature is the automatic campaign optimization that suggests alternatives if parameters are not viable. Crossvertise, which employs around 60 media professionals, was acquired by Die Schlütersche Mediengruppe in 2025. The tool aims to lower barriers for SMEs that previously found TV advertising too expensive or complex.

    • Crossvertise launches a new self-service Addressable TV planner for SMEs.
    • The planner allows campaign planning from €5,000 budget.
    • The tool uses the SwitchIn XXL banner format based on HbbTV.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Adwanted Group and crossvertise share across the market ecosystem.