Adsquare vs Ogury

Digital Audio Expands Into Lower-Funnel Performance Marketing

In an interview with ADZINE, Ina Börner explains how digital audio advertising is moving beyond its traditional branding role into measurable performance marketing across the mid and lower funnel. She clarifies that digital audio encompasses not only classic audio spots but also sponsored ads, host-read ads, and podcasts, and that 'performance' does not automatically mean purchase—measurable outcomes are key. Börner details how her company works with third-party measurement partners such as Okube, Veritonic, Adsquare, Yougov, and Happydemics to measure ad recall, consideration, drive-to-web, drive-to-store, and purchase effects. She emphasizes that creative quality is critical and discusses the use of AI for targeting, contextual analysis, and creative review, as well as Dynamic Creative Optimization to tailor spots by time, audience, and usage context. The company currently still uses human voices for production.

• Digital audio advertising can be deployed for mid- and lower-funnel performance goals with measurable outcomes.
• Measurement partners include Okube (drive-to-store/purchase), Veritonic (measurement), Adsquare (geo-data), Yougov (brand surveys), and Happydemics (brand lift).
• Ina Börner highlights Dynamic Creative Optimization (DCO) to tailor audio spots by time of day, audience, or usage situation.

Prebid.js 11.36.0 released with security fixes

Prebid.js released version 11.36.0 on September 28, 2026. This maintenance release includes two core PRs: sanitizing untrusted ORTB responses to enhance security, and resetting GPT targeting on bid win. Several bidder adapters (Pubstack, Ogury, msft, AdSpirit, MCodeMedia, SSP Geniee) received fixes and updates. A notable change is the refactoring of bidder COPPA config access across various adapters. The update also includes documentation updates for IntentIq ID and a name change for MCodeMedia. These changes aim to improve stability, security, and compliance for publishers using Prebid.js.

• Prebid.js 11.36.0 was released on September 28, 2026.
• The release includes core PRs for sanitizing untrusted ORTB responses and resetting GPT targeting on bid win.
• Multiple bidder adapters (Pubstack, Ogury, msft, AdSpirit, MCodeMedia, SSP Geniee) received fixes and updates.

Viamedia Hires Drew Childers to Head CPG & Retail Media

Viamedia, a next-generation ad tech company focused on local-first omnichannel solutions, has appointed advertising veteran Drew Childers as Vice President of CPG & Retail Media. Childers brings over 15 years of experience with major consumer brands and previously spent nearly nine years leading Ogury's CPG vertical. In his new role, he will expand Viamedia's CPG strategy using proprietary local-first audience intelligence and omnichannel activation, reporting to SVP Sales Marc Rutchik. The company plans to add staff in key markets to build on its current success in the CPG sector. The appointment underscores Viamedia's efforts to differentiate its approach by starting with consumer opportunities rather than predetermined media channels.

• Drew Childers is appointed Vice President, CPG & Retail Media at Viamedia.
• Childers brings more than 15 years of CPG and advertising technology experience.
• He previously spent nearly nine years leading the CPG vertical at Ogury.

Ogury Names Nadav Perry as Chief Revenue Officer, Americas

The press page includes a new announcement dated August 25, 2026: Ogury has named Nadav Perry as Chief Revenue Officer, Americas.