AdRoll vs Koddi

AdRoll reports 45% drop in prospecting CPMs

AdRoll released its Q3 2026 State of Digital Advertising Report, showing a 45% year-over-year decline in display prospecting CPMs from July 1 to Sept. 8, offering a lower-cost window for holiday marketers before prices typically rise. Display retargeting CPMs fell 29.1% year over year, with a 40.2% drop from Q2. Account-based marketing CPMs increased 4.4% year over year but declined 15.1% from Q2. The report also indicates that despite lower ad prices, consumer spending remains steady, with a 4.5% increase in card spending per household. AdRoll CEO Vibhor Kapoor advises marketers to reallocate budgets based on full-funnel performance. The report includes insights from a study with eTail on retargeting challenges, highlighting that only 13% of retailers successfully bring back over 20% of cart abandoners, and underscores the importance of first-party signals in tailoring messaging.

• AdRoll's Q3 2026 report shows display prospecting CPMs dropped 45% year over year.
• Display retargeting CPMs declined 29.1% year over year and 40.2% from Q2.
• ABM CPMs increased 4.4% year over year but fell 15.1% from Q2.

AdRoll Pilots ChatGPT Ads for Multichannel Reach

AdRoll announced a pilot allowing a select group of AdRoll and AdRoll ABM customers to test advertising placements inside ChatGPT. The pilot aims to help SMB, mid-market and B2B advertisers evaluate how conversational-AI placements complement existing media strategies across the customer journey. Ads are designed to appear below ChatGPT responses when contextually appropriate and — according to OpenAI — do not influence model outputs; OpenAI also keeps conversations private and does not sell user data to advertisers. AdRoll will provide campaign support for participants and said the pilot builds on its multichannel investments, including connected TV, digital out-of-home, and Model Context Protocol (MCP) integrations that connect AdRoll with AI assistants and agentic workflows.

• AdRoll announced a pilot that enables a select group of AdRoll and AdRoll ABM customers to test advertising placements in ChatGPT.
• Ads in ChatGPT appear below the end of a response when contextually appropriate and do not influence ChatGPT's responses.
• OpenAI keeps users' conversations private from advertisers and does not sell user data to advertisers, per the article.

Teads Integrates with Koddi Commerce Media Infrastructure

Teads and Koddi have announced a new integration connecting Teads' Ad Manager with Koddi's commerce media infrastructure. This partnership enables advertisers to purchase onsite retail inventory from Koddi networks in the US and Europe, including Sponsored Product Ads and display placements on merchant and commerce platforms. The integration uses the OpenRTB standard to facilitate automated exchange between demand and sell sides, eliminating the need for proprietary integrations between Teads and individual retailers. Networks such as Wolt Ads, Gopuff UK, and Hopper are among those connected. Retailers retain control over inventory, pricing, and quality standards through Koddi's SSP. This move expands Teads' programmatic retail media offerings, allowing advertisers to plan and activate retail media alongside other channels within the Teads Ad Manager.

• Teads integrates its Ad Manager with Koddi's commerce media infrastructure.
• Advertisers can purchase onsite retail inventory from Koddi networks in the US and Europe.
• The integration uses the OpenRTB standard.

Teads and Koddi announce global partnership to advance programmatic access to retail media

Teads, the omnichannel outcomes platform, and Koddi, a leading commerce media platform, today announced a global partnership delivering an open, universal OpenRTB standard for onsite retail media inventory.

Sabre sponsored listings now available through Koddi Demand

Koddi, the leading commerce media company for enterprises, today announced that Sabre Sponsored Listings are now available through Koddi Demand, giving hotel advertisers a new way to increase property visibility with travel advisors and corporate travel bookers within Sabre’s booking workflow.