AdTech Vendor · B2B SaaS Provider
AdRoll vs Chalice AI
Structured technology and market comparison · 2026
Direct Feature Comparison
AdRoll · vs · Chalice AIAdtech platform for retargeting, DSP and B2B ABM.
Outcome-based programmatic advertising software for advertisers and agencies.
Analyze all overlapping signals and tech stacks for AdRoll and Chalice AI
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between AdRoll and Chalice AI?
When comparing AdRoll and Chalice AI, both platforms operate within the Demand-Side Platform (DSP), Connected TV (CTV) & OTT, and B2B SaaS Provider ecosystem. AdRoll is positioned as Adtech platform for retargeting, DSP and B2B ABM, whereas Chalice AI focuses on Outcome-based programmatic advertising software for advertisers and agencies. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to AdRoll and Chalice AI?
When evaluating AdRoll and Chalice AI, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), Connected TV (CTV) & OTT, and B2B SaaS Provider. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of AdRoll and Chalice AI compare?
AdRoll is headquartered in US (founded in 2007) with 201–500 employees. Chalice AI is based in US (founded in 2020) with 10–49 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: AdRoll vs Chalice AI
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
AdRoll
Recent Signals
- ·https://martechseries.com/feed/Advertising Trends
AdRoll reports 45% drop in prospecting CPMs
AdRoll released its Q3 2026 State of Digital Advertising Report, showing a 45% year-over-year decline in display prospecting CPMs from July 1 to Sept. 8, offering a lower-cost window for holiday marketers before prices typically rise. Display retargeting CPMs fell 29.1% year over year, with a 40.2% drop from Q2. Account-based marketing CPMs increased 4.4% year over year but declined 15.1% from Q2. The report also indicates that despite lower ad prices, consumer spending remains steady, with a 4.5% increase in card spending per household. AdRoll CEO Vibhor Kapoor advises marketers to reallocate budgets based on full-funnel performance. The report includes insights from a study with eTail on retargeting challenges, highlighting that only 13% of retailers successfully bring back over 20% of cart abandoners, and underscores the importance of first-party signals in tailoring messaging.
- AdRoll's Q3 2026 report shows display prospecting CPMs dropped 45% year over year.
- Display retargeting CPMs declined 29.1% year over year and 40.2% from Q2.
- ABM CPMs increased 4.4% year over year but fell 15.1% from Q2.
- ·https://martechseries.com/feed/Chat & Conversational UI / Conversational Ads
AdRoll Pilots ChatGPT Ads for Multichannel Reach
AdRoll announced a pilot allowing a select group of AdRoll and AdRoll ABM customers to test advertising placements inside ChatGPT. The pilot aims to help SMB, mid-market and B2B advertisers evaluate how conversational-AI placements complement existing media strategies across the customer journey. Ads are designed to appear below ChatGPT responses when contextually appropriate and — according to OpenAI — do not influence model outputs; OpenAI also keeps conversations private and does not sell user data to advertisers. AdRoll will provide campaign support for participants and said the pilot builds on its multichannel investments, including connected TV, digital out-of-home, and Model Context Protocol (MCP) integrations that connect AdRoll with AI assistants and agentic workflows.
- AdRoll announced a pilot that enables a select group of AdRoll and AdRoll ABM customers to test advertising placements in ChatGPT.
- Ads in ChatGPT appear below the end of a response when contextually appropriate and do not influence ChatGPT's responses.
- OpenAI keeps users' conversations private from advertisers and does not sell user data to advertisers, per the article.
Chalice AI
Recent Signals
- ·AdExchangerProgrammatic / AI
Chalice AI: Brand-Specific Models for Programmatic
This AdExchanger Talks podcast episode features Ali Manning, COO and co-founder of Chalice AI, discussing the company's approach to letting brands bring their own models into walled gardens, DSPs and SSPs. Chalice positions its software as continuously running, refreshable models (including generative AI) that optimize for brand-specific business outcomes rather than standard proxies like clicks or video completion. Manning describes challenges around the term "custom algorithm," explains Chalice's origin story, and gives a client example (Bayer’s One A Day) where Chalice used AI modelling and DSP bidding to drive offline "new to brand" sales. The conversation also touches on containerization and agentic bidding as possible ways to realize more precise programmatic outcomes.
- The article is a podcast interview with Ali Manning, COO & Co-Founder of Chalice AI.
- Chalice AI is described as a startup that enables brands to bring their own models into walled gardens, DSPs and SSPs.
- Chalice uses generative AI and continuously refreshed models to optimize for brand-specific outcomes rather than standard DSP proxies.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners AdRoll and Chalice AI share across the market ecosystem.
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