AdRoll vs Appier

AdRoll reports 45% drop in prospecting CPMs

AdRoll released its Q3 2026 State of Digital Advertising Report, showing a 45% year-over-year decline in display prospecting CPMs from July 1 to Sept. 8, offering a lower-cost window for holiday marketers before prices typically rise. Display retargeting CPMs fell 29.1% year over year, with a 40.2% drop from Q2. Account-based marketing CPMs increased 4.4% year over year but declined 15.1% from Q2. The report also indicates that despite lower ad prices, consumer spending remains steady, with a 4.5% increase in card spending per household. AdRoll CEO Vibhor Kapoor advises marketers to reallocate budgets based on full-funnel performance. The report includes insights from a study with eTail on retargeting challenges, highlighting that only 13% of retailers successfully bring back over 20% of cart abandoners, and underscores the importance of first-party signals in tailoring messaging.

• AdRoll's Q3 2026 report shows display prospecting CPMs dropped 45% year over year.
• Display retargeting CPMs declined 29.1% year over year and 40.2% from Q2.
• ABM CPMs increased 4.4% year over year but fell 15.1% from Q2.

AdRoll Pilots ChatGPT Ads for Multichannel Reach

AdRoll announced a pilot allowing a select group of AdRoll and AdRoll ABM customers to test advertising placements inside ChatGPT. The pilot aims to help SMB, mid-market and B2B advertisers evaluate how conversational-AI placements complement existing media strategies across the customer journey. Ads are designed to appear below ChatGPT responses when contextually appropriate and — according to OpenAI — do not influence model outputs; OpenAI also keeps conversations private and does not sell user data to advertisers. AdRoll will provide campaign support for participants and said the pilot builds on its multichannel investments, including connected TV, digital out-of-home, and Model Context Protocol (MCP) integrations that connect AdRoll with AI assistants and agentic workflows.

• AdRoll announced a pilot that enables a select group of AdRoll and AdRoll ABM customers to test advertising placements in ChatGPT.
• Ads in ChatGPT appear below the end of a response when contextually appropriate and do not influence ChatGPT's responses.
• OpenAI keeps users' conversations private from advertisers and does not sell user data to advertisers, per the article.

Appier Research Accepted at NeurIPS: AI Agents Learn Not Only to Use Tools, but to Build Their Own

Appier's research paper has been accepted at NeurIPS, focusing on AI agents that can build their own tools. This is a significant academic achievement and highlights Appier's advanced AI capabilities.

Appier Newsroom: New Press Releases Added

The newsroom page now features two new press releases: 'Beyond Guesswork: Appier Research Teaches AI to Recognize Its Limits and Choose the Right Reasoning Approach' (2026/09/08) and 'Intermarché BE Cuts Creative Production Time by 40% with AdCreative.ai' (2026/09/03).

Beyond Guesswork: Appier Research Teaches AI to Recognize Its Limits and Choose the Right Reasoning Approach

Appier announced a new press release on September 8, 2026, titled 'Beyond Guesswork: Appier Research Teaches AI to Recognize Its Limits and Choose the Right Reasoning Approach'. This appears to be a product/research announcement regarding AI capabilities.