AdTech Vendor · vs · Publisher & Media Owner · AdTech Vendor

ADFI

AdOmni vs Firefly

Structured technology and market comparison · 2026

Direct Feature Comparison

AdOmni · vs · Firefly
Market Cluster / Sector
AdOmniAdTech Vendor
FireflyPublisher & Media Owner · AdTech Vendor
Platform Focus
AdOmni

Programmatic DOOH buying and measurement platform for advertisers and agencies.

Firefly

Mobile digital out-of-home media network for brands and agencies.

Company Size
AdOmni50–200 employees
Firefly50–200 employees
Headquarters
AdOmniUS
FireflyUS
Year Founded
AdOmni2016
Firefly2017

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Comparison Analysis

What is the main difference between AdOmni and Firefly?

When comparing AdOmni and Firefly, both platforms operate within the Demand-Side Platform (DSP), Connected TV (CTV) & OTT, and Display Ads & Banner ecosystem. AdOmni is positioned as Programmatic DOOH buying and measurement platform for advertisers and agencies, whereas Firefly focuses on Mobile digital out-of-home media network for brands and agencies. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to AdOmni and Firefly?

When evaluating AdOmni and Firefly, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), Connected TV (CTV) & OTT, and Display Ads & Banner. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of AdOmni and Firefly compare?

AdOmni is headquartered in US (founded in 2016) with 50–200 employees. Firefly is based in US (founded in 2017) with 50–200 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: AdOmni vs Firefly

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

AD

AdOmni

Recent Signals

No recent market signals documented for AdOmni in the current tracking window.

FI

Firefly

Recent Signals

  • ·Firefly

    Firefly Wins Two Gold and One Silver at the 2026 OBIE Awards

    Firefly has been awarded two gold and one silver at the 2026 OBIE Awards, recognizing excellence in out-of-home advertising.

  • ·SEC APIfinancials

    10-Q Financial Filing Analysis for Firefly (2026-08-11)

    Firefly Aerospace Inc. reported results for the second quarter ended June 30, 2026, highlighted by total revenue of $117.7 million, representing a 657% year-over-year increase compared to $15.5 million in Q2 2025. Growth was primarily driven by the Spacecraft Solutions segment, which generated $108.3 million in revenue following the consolidation of SciTec (acquired in October 2025) and ongoing milestone execution on Blue Ghost and Elytra spacecraft programs. Launch revenue rose 48% year-over-year to $9.4 million, reflecting progress on launch facility engineering services. Operating expenses escalated to $119.1 million during Q2 2026, driven by higher R&D investments in the Alpha Block II configuration upgrade and increased SG&A from public company operations and SciTec integration. The quarterly net loss expanded to $92.3 million from $63.8 million in the prior-year period. Firefly strengthened its balance sheet during the quarter by closing a primary equity offering generating $181.6 million in net proceeds and completed the acquisition of AI-guidance specialist Space-ng on June 23, 2026, closing the period with $635.3 million in cash, cash equivalents, and short-term investments.

    • Q2 2026 total revenue reached $117.7 million (+657% YoY), while six-month revenue rose 178% YoY to $198.6 million, led by Spacecraft Solutions revenue of $108.3 million.
    • Total contract backlog stood at approximately $1.47 billion as of June 30, 2026, including $403.1 million in multi-launch agreements.
    • Firefly raised $181.6 million in net proceeds via a registered primary offering on June 1, 2026, and ended Q2 with $635.3 million in total cash and short-term investments.
  • ·Firefly

    Firefly Expands Latin American Presence with Launch in Colombia

    Firefly announces its expansion into Colombia, further strengthening its presence in Latin America.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners AdOmni and Firefly share across the market ecosystem.