Adnami vs Equativ

Adnami makes attention data available across Index Marketplaces

Adnami announces availability of attention data across Index Marketplaces, expanding its partnership with Index Exchange.

Adnami Joins Index Exchange Data Vendor Ecosystem

Adnami, a Danish ad tech company specializing in high-impact display formats, has joined Index Exchange's data vendor ecosystem. This integration enables Adnami to access Index Exchange's supply-side platform to expand its distribution and offer its premium ad formats to a wider range of publishers and advertisers. The collaboration allows Adnami to leverage Index Exchange's robust infrastructure and demand relationships, enhancing its ability to deliver high-impact, viewable advertising at scale. This move is part of Adnami's strategy to strengthen its presence in the programmatic advertising space and provide more value to its partners through enhanced monetization opportunities.

• Adnami has joined Index Exchange's data vendor ecosystem.
• The partnership enables Adnami to distribute its high-impact display formats via Index Exchange.
• The integration aims to expand Adnami's reach and enhance monetization for publishers.

Adnami Launches Attention-Optimised Packages on DV360

Adnami, a provider of high-impact display ad formats, has announced the launch of exclusive attention-optimised packages within Google's Display & Video 360 (DV360). This integration enables advertisers and agencies to directly access Adnami's high-impact, attention-driven inventory through the DV360 platform. The move is aimed at simplifying the buying process for attention-optimised campaigns, allowing for more efficient activation and measurement of attention metrics within a leading demand-side platform. The partnership leverages Adnami's ad formats and measurement capabilities to offer a new avenue for brands to enhance campaign performance and move beyond traditional viewability metrics.

• Adnami launched attention-optimised packages on Display & Video 360.
• The packages are exclusive to DV360.
• The launch allows advertisers to buy Adnami's high-impact inventory through DV360.

Equativ Partners with DoubleVerify to Elevate Media Quality and Programmatic Curation Precision

Equativ announces a partnership with DoubleVerify to enhance media quality and programmatic curation precision.

Equativ brings contextual expertise to ChatGPT Ads

Equativ, an adtech provider, has joined OpenAI's partner network for ChatGPT Ads, leveraging its expertise in contextual and native advertising. The company has developed its own campaign tool called Ad Studio, which advises advertisers on adapting messages and creatives to different stages of the purchase decision. A first campaign with BNP Paribas, its direct bank Hello Bank, and agency Havas Media France was implemented, targeting students and their families. OpenAI expanded ChatGPT Ads to 31 European markets in August and has been building a network of technology partners, including Criteo, StackAdapt, and Adform. Equativ's partnership focuses on campaign planning and design, while ad delivery remains with OpenAI, which decides which ads appear based on signals and bids. The partnership covers markets including Germany, France, the UK, and the US.

• Equativ has become a technology partner for ChatGPT Ads as part of OpenAI's partner network.
• Equativ developed its own campaign tool called Ad Studio for ChatGPT Ads.
• Equativ emphasizes its expertise in contextual and native advertising for ChatGPT Ads.

ChatGPT Ads Expands Partnerships; McDonald's Tests Drive-Thru Ads

This article from AdExchanger's daily roundup covers multiple advertising technology developments. Key points include the expansion of ChatGPT Ads' partner ecosystem with Equativ and Quartile joining the technology partner program, Adform partnering to sell ChatGPT's agentic conversation ads in Europe, and Amazon Ads beta testing ads in ChatGPT. Additionally, McDonald's is testing ads on digital menu boards at drive-thru windows, leveraging first-party customer data to create a new revenue stream. The article also mentions YouTube's new features announced at Made on YouTube event, including TV-focused enhancements and a Coachella streaming rights deal through 2030. Other news includes Scope3 rebranding to Apostra, Disney raising streaming prices, and Pluto TV launching a new ad campaign.

• Equativ and Quartile joined ChatGPT Ads' technology partner program.
• Adform signed on to sell ChatGPT's agentic conversation ads in Europe.
• Amazon Ads is beta testing ads in ChatGPT.