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AdTech Vendor · vs · AdTech Vendor · Media Arbitrator / Ad Network

Aditude vs Refinery89

Structured technology and market comparison · 2026

Direct Feature Comparison

Aditude · vs · Refinery89
Market Cluster / Sector
AditudeAdTech Vendor
Refinery89AdTech Vendor · Media Arbitrator / Ad Network
Platform Focus
Aditude

Publisher monetisation software for header bidding, ad serving and yield.

Refinery89

Publisher monetisation platform for web and app inventory.

Company Size
Aditude50–200 employees
Refinery8950–200 employees
Headquarters
AditudeUnknown
Refinery89NL
Year Founded
Aditude2019
Refinery892018
Dossier & Alternatives

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Comparison Analysis

What is the main difference between Aditude and Refinery89?

When comparing Aditude and Refinery89, both platforms operate within the Header Bidding, In-App, and Video Ads ecosystem. Aditude is positioned as Publisher monetisation software for header bidding, ad serving and yield, whereas Refinery89 focuses on Publisher monetisation platform for web and app inventory. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Aditude and Refinery89?

When evaluating Aditude and Refinery89, enterprise buyers also consider other platforms in Header Bidding, In-App, and Video Ads. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of Aditude and Refinery89 compare?

Aditude is headquartered in Unknown (founded in 2019) with 50–200 employees. Refinery89 is based in NL (founded in 2018) with 50–200 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: Aditude vs Refinery89

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

AD

Aditude

Recent Signals

  • ·Aditude

    Aditude Blog: New Posts on Ad Blindness, Google Ad Manager Impressions, PPID, and CPM vs. eCPM

    Aditude published four new blog posts on Oct 15, 2026: 'Ad Blindness (Banner Blindness): Why Readers Ignore Ads and How to Fix It', 'Google Ad Manager Is Changing How It Counts Impressions — Here's What Publishers Need to Know', 'PPID Explained: Publisher-Provided IDs After Cookies', and 'CPM vs. eCPM: What Publishers Should Actually Track'.

  • ·DigidayPrivacy

    Ad industry tallies early losses from Apple Safari tracking block

    Apple's latest Safari update has blocked tracking technologies used by major ad tech vendors, causing early revenue losses for publishers. Aditude reported a 10.5% drop in eCPMs among updated users, with Safari accounting for 11.7% of ad impressions and 11.4% of ad revenue for its clients. The impact is currently limited as only 8% of users have updated, but fears grow ahead of Q4. Some publishers with subscription models are less affected, while others worry about dependencies on blocked vendors. Apple's lack of communication and perceived favoritism towards its own ad network have drawn criticism. Index Exchange remains unaffected but calls the move an overreach. The Trade Desk's ad server was blocked but temporarily restored in a test version after a bug report.

    • Apple's Safari update blocked tracking technologies used by major ad tech companies.
    • Aditude reported eCPMs fell 10.5% among users with the update, impacting publishers' revenue.
    • Safari accounts for 11.7% of ad impressions and 11.4% of ad revenue for Aditude's clients.
  • ·Aditude

    Aditude Publishes New Blog Posts on Prebid Server Evaluation, Revenue Intelligence, and Publisher Infrastructure

    Aditude added four new blog posts on September 25, 2026: 'How to Evaluate a Prebid Server Provider: The Questions Most Publishers Don't Ask', 'What Is Revenue Intelligence? Why Publishers Confuse It With Reporting?', 'Prebid Server Architecture for Enterprise Publishers: What Actually Works at Scale', and 'What Is Publisher Infrastructure? A Definition for Ad Tech Teams'.

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Refinery89

Recent Signals

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Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Aditude and Refinery89 share across the market ecosystem.

Start for freeAditude ProfileRefinery89 Profile