ad.nio vs Adnami

ad.nio launches engagement-based billing for ads

Ad.nio, an AdTech startup founded in August 2026 in Leverkusen by Tim Grünewald, Otto Schmidt and Tim Tillmann, launches interactive high-impact ad formats on the open web billed on a Cost-per-Engagement basis. The company charges advertisers only for predefined engagements — counting only the first engagement per user and excluding mouseovers and view-only impressions — and includes creative production while assuming the media risk. Its “Inventory Engine” links data signals and AI to predict environments with higher interaction probability and to optimize placements in hand-selected, brand-safe premium environments. Campaigns are measured by independent verification providers; ad.nio claims 100% viewability under its engagement definition and reports a potential German reach of about 45 million unique users. Primary targets are brands, agencies and retailers shifting flyer-based offers to interactive digital catalogs.

• Founded August 2026 in Leverkusen by Tim Grünewald, Otto Schmidt and Tim Tillmann.
• Interactive open-web formats billed Cost-per-Engagement; only first engagement per user is charged; mouseovers and view-only impressions excluded.
• Creative production is included and the company assumes media risk for non-interactive contacts.

Adnami makes attention data available across Index Marketplaces

Adnami announces availability of attention data across Index Marketplaces, expanding its partnership with Index Exchange.

Adnami Joins Index Exchange Data Vendor Ecosystem

Adnami, a Danish ad tech company specializing in high-impact display formats, has joined Index Exchange's data vendor ecosystem. This integration enables Adnami to access Index Exchange's supply-side platform to expand its distribution and offer its premium ad formats to a wider range of publishers and advertisers. The collaboration allows Adnami to leverage Index Exchange's robust infrastructure and demand relationships, enhancing its ability to deliver high-impact, viewable advertising at scale. This move is part of Adnami's strategy to strengthen its presence in the programmatic advertising space and provide more value to its partners through enhanced monetization opportunities.

• Adnami has joined Index Exchange's data vendor ecosystem.
• The partnership enables Adnami to distribute its high-impact display formats via Index Exchange.
• The integration aims to expand Adnami's reach and enhance monetization for publishers.

Adnami Launches Attention-Optimised Packages on DV360

Adnami, a provider of high-impact display ad formats, has announced the launch of exclusive attention-optimised packages within Google's Display & Video 360 (DV360). This integration enables advertisers and agencies to directly access Adnami's high-impact, attention-driven inventory through the DV360 platform. The move is aimed at simplifying the buying process for attention-optimised campaigns, allowing for more efficient activation and measurement of attention metrics within a leading demand-side platform. The partnership leverages Adnami's ad formats and measurement capabilities to offer a new avenue for brands to enhance campaign performance and move beyond traditional viewability metrics.

• Adnami launched attention-optimised packages on Display & Video 360.
• The packages are exclusive to DV360.
• The launch allows advertisers to buy Adnami's high-impact inventory through DV360.