ActiveCampaign vs Freshworks

Meet the 2026–2027 ActiveCampaign Customer Advisory Board

ActiveCampaign announces the formation of its 2026–2027 Customer Advisory Board, a group of customers who will provide strategic guidance and feedback to the company.

ActiveCampaign Launches Active Intelligence: Wavelength, Marketing AI Tuned to Your Business, Not the Industry Average

ActiveCampaign launches Active Intelligence: Wavelength, marketing AI tuned to your business, not the industry average.

ActiveCampaign Launches Active Intelligence: Wavelength

ActiveCampaign announced Active Intelligence: Wavelength, an AI-driven capability within its platform that learns from each customer's account using 500+ signals to generate and act on marketing recommendations. The product drafts campaigns, builds segments, detects broken customer journeys, and automates recurring tasks across 300+ platform capabilities. ActiveCampaign claims Wavelength delivers a 75% higher engagement rate for users and can lift click-through rates by up to 17% in early data. The release emphasizes automating execution (not just insights) and personalization grounded in a business's own data.

• ActiveCampaign launched Active Intelligence: Wavelength, a marketing AI capability within its platform.
• Wavelength uses over 500 signals from each business account to generate recommendations and act on them.
• ActiveCampaign claims businesses using Active Intelligence see a 75% higher engagement rate.

10-Q Financial Filing Analysis for Freshworks (2026-08-04)

Freshworks Inc. reported solid financial performance for the second quarter ended June 30, 2026, with revenue increasing 16% year-over-year to $237.38 million. The company achieved GAAP operating income of $6.06 million and net income of $3.24 million, turning profitable compared to a net loss of $1.74 million in Q2 2025. Gross margin held strong at 85%, supported by 16% growth in subscription services. In addition, the company implemented a restructuring plan in May 2026 to streamline operations and leverage AI, incurring $7.03 million in restructuring charges during the quarter. Freshworks also continued its aggressive capital return strategy, repurchasing 18.35 million shares of Class A common stock for $159.0 million during Q2 2026 under its $400.0 million program approved in February 2026 ($195.5 million remains available). Free cash flow generation remained healthy at $52.01 million for the quarter. Growth with larger enterprise customers continued, with customers generating over $5,000 in ARR increasing 6% year-over-year to 25,356 and representing 92% of total ARR, despite net dollar retention rate moderating slightly to 104% due to FX headwinds.

• Q2 2026 total revenue increased 16% YoY to $237.38 million, with GAAP net income reaching $3.24 million ($0.01 per diluted share) compared to a net loss of $1.74 million in Q2 2025.
• The company recognized $7.03 million in pre-tax restructuring charges in Q2 2026 associated with organizational streamlining and AI automation initiatives.
• Freshworks repurchased 18.35 million shares for $159.0 million in Q2 2026 ($204.5 million across 24.04 million shares in H1 2026), leaving $195.5 million in authorization remaining.

Freshworks CPO Explains AI PDLC and Product Builder Role

Srini Raghavan, while serving as Chief Product Officer at Freshworks, describes how the company moved from a six-month to a two-week release cycle by adopting a data-first approach and an AI-powered product development lifecycle (AI PDLC). Freshworks built a knowledge hub called Prism (design system, coding standards, single repo) and an AI harness that runs in Cursor with model-agnostic agents and an evals phase. The workflow uses Databricks (their data lake “Bel”) for evidence, and Grok models for fast agent responses. Raghavan argues the traditional PM/designer/engineer assembly-line roles will shift toward a single Product Builder role. Since recording the episode, Raghavan has left Freshworks; his prior roles include CPO at RingCentral, SVP at Five9, and Director at Cisco.

• Freshworks reported 2026 revenue of $960M and is described as a $3.4B SaaS company with over 75,000 customers and 4,000 employees.
• When Srini Raghavan joined as Chief Product Officer, Freshworks moved its release cycle from six months to two weeks.
• Freshworks created a knowledge hub called Prism (design system, coding standards, single repo) and an AI PDLC that inserts a governed agent into each lifecycle phase plus an evals phase.

Investor Presentation Released: Freshworks

AI parsed presentation narrative: Freshworks positions itself as an AI-powered, unified service operations platform designed for rapid deployment and intuitive use to enhance employee productivity. The company's central thesis focuses on providing governance and scale while eliminating the operational drag associated with legacy platforms. Key tailwinds mentioned: AI-Powered Service Operations, Legacy System Displacement.