COMPANY

Zakeke

Zakeke is a visual commerce SaaS for 3D, AR and product customisation.

Analyst Perspective

Zakeke is an Italian B2B software company operating a cloud-based visual commerce platform for e-commerce merchants, brands, manufacturers and print-on-demand businesses. Its software helps merchants add product personalisation, 3D configuration, virtual try-on, 3D asset management and AI-generated product visuals to online storefronts. The platform is designed to improve conversion, reduce order errors and automate downstream production by generating production-ready files directly from customer interactions. The company makes money primarily through subscription software fees, supplemented by usage-linked charges on customised product sales and paid add-ons for advanced capabilities, storage and enterprise support. Its buyers are businesses running digital commerce operations rather than end consumers. Financial evidence indicates a €2 million SAFE round in 2023 and an acquisition of Future Fashion, suggesting an expansion strategy around adjacent visual commerce capabilities.

Analyst Signal Briefing

Archived (Stand: 29 Jun 2026)

No new strategic signals in the last 90 days. Showing historical briefing.

Zakeke has joined the MACH Alliance, becoming one of only two Italian companies globally certified for its headless visual commerce architecture, reinforcing its commitment to modern, interoperable SaaS standards. Additionally, the platform has integrated enhanced cookie consent management features to ensure higher user privacy and regulatory compliance. These developments, alongside the public introduction of its specialised visual commerce team, highlight Zakeke’s focus on technological scalability and transparency within the digital retail sector.

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Category Differentiation

Zakeke is not a consumer shopping marketplace or a standalone retailer. It is a B2B visual commerce software platform sold to merchants and brands to power product customisation, 3D and AR experiences on their own storefronts.

Zakeke: About

Zakeke runs a B2B SaaS model centred on interactive commerce infrastructure. It provides merchants with a modular but integrated platform spanning product customisation, 3D configuration, virtual try-on, 3D asset management and AI-assisted asset creation. The value proposition is twofold: it helps merchants increase online sales through richer product experiences, and it lowers operational friction by automating artwork preparation and production-ready output generation. The business creates value by embedding into existing commerce stacks through plugins, APIs and platform integrations, making it part of the merchant's storefront and fulfilment workflow.

How Zakeke Works & Monetises

Business model analysis and core revenue streams

Zakeke uses a hybrid commercial model. Its primary revenue stream is recurring SaaS subscription pricing through tiered plans, billed monthly or annually. It also applies transaction-based fees on customised product sales, adding a usage-based component tied to merchant activity. Additional revenue comes from add-ons and higher-tier enterprise functionality, including advanced 3D and AR features, larger product and storage limits, and premium support or dedicated infrastructure.

Revenue Channels

Platform subscriptionsSoftware Subscription
Transaction fees on customised product salesPercentage Take-Rate
Advanced 3D and AR add-onsSoftware Subscription
Enterprise support and infrastructureService Fee

Products & Services in Categories

Verified structural categorizations from the graph

Recent Signals (Zakeke)

ZakekeApr 2, 2026

Zakeke entra nella MACH Alliance: riconoscimento internazionale per la piattaforma italiana di visual commerce

Zakeke entra nella MACH Alliance, tra le uniche due aziende italiane certificate a livello globale.

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Zakeke: Frequently Asked Questions

What is Zakeke?

Zakeke is a B2B visual commerce software platform that helps merchants add product customisation, 3D configuration, virtual try-on, asset management and AI-generated visuals to e-commerce storefronts.

Who uses Zakeke?

Its users are e-commerce retailers, brands, manufacturers, print-on-demand businesses, product teams, digital asset teams and marketing teams managing online catalogues.

How does Zakeke make money?

It mainly earns recurring subscription revenue from tiered SaaS plans, plus transaction-based fees on customised product sales and paid add-ons or enterprise features.

Company Facts

Founded
2017
Headquarters
Via Michele Bisceglia n. 20, 71121 Foggia, Italy
Core Segment
MarTech Vendor
Company Size
50–200
Official Link
zakeke.com