Fittingbox

Fittingbox operates a vertical B2B SaaS model for the eyewear industry. It provides retailers, brands and optical professionals with software modules that improve online merchandising, fit confidence and remote purchase conversion, while also supplying the underlying 3D content infrastructure needed to power these experiences. The company extends this platform model with professional services such as 3D digitisation, packshot production and co-creation projects for bespoke deployments.

Fittingbox is a French B2B software company focused on digital eyewear commerce and optical merchandising. Its core products include virtual try-on software, 3D product visualisation, digital frame asset libraries, remote pupillary distance measurement and optical fitting tools for eyewear brands, retailers, opticians and e-commerce teams. The business also offers bespoke co-development and R&D services for partners seeking custom eyewear visualisation experiences.

The company makes money primarily through software licensing and subscription fees for its digital try-on and fitting tools, alongside revenue from 3D asset production, database licensing and custom enterprise projects. Its positioning is strengthened by strategic investors from the eyewear sector and by its 2023 acquisition of Ditto Technologies, which expanded its product portfolio and intellectual property base in eyewear virtual try-on.