Wult

Wult operates a B2B SaaS and data licensing model centred on compliance intelligence for digital advertising. It creates value by collecting and structuring publisher- and service-level compliance signals, then packaging them into workflow products for monitoring, activation, reporting and platform integration. The business spans both direct end-user software for advertisers, agencies and publishers, and embedded infrastructure for DSPs, SSPs, DMPs, CMPs and other adtech platforms via APIs and data feeds.

Wult is a Danish B2B AdTech software company that provides compliance intelligence for the programmatic advertising supply chain. Its platform collects browser-based compliance data and converts it into scoring, monitoring, reporting and activation tools used by advertisers, agencies, publishers and adtech platforms to assess publisher behaviour, consent mechanisms, service risk and inventory quality.

The company makes money through a hybrid software and data model: subscription access to platform modules, custom-priced API and data-feed licensing, per-service pricing for certain compliance products, and partner integrations that can include revenue-sharing. Its customers are business users across the buy side and sell side, particularly media buyers, publisher operations teams, procurement teams and platform engineers who need compliance visibility embedded into media buying and supply-path decisions.