WeSeeThrough

WeSeeThrough is a UK-based qualitative market research company that specialises in observational and ethnographic research using video capture, behavioural analysis and fieldwork operations. It serves enterprise consumer insight teams, FMCG brands, strategists and agencies that need evidence-based understanding of real-world consumer behaviour rather than self-reported responses. The company generates revenue through project-based research engagements, long-term research partnerships and access to its proprietary Haystack video analytics platform. Haystack functions as a searchable cloud repository and analysis layer for large volumes of behavioural footage, combining machine learning with human qualitative analysis to code, transcribe, organise and reuse video research assets.