Agile Market Research & Polling · B2B SaaS Provider · Agency & Consultancy
WeSeeThrough
Video ethnography research and analytics for enterprise insight teams.
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Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- United Kingdom
- Company size
- <10
- Market cluster / sector
- Agile Market Research & Polling
- Market role
- B2B SaaS Provider · Agency & Consultancy
- Official website
- weseethrough.com
What WeSeeThrough does
WeSeeThrough operates a hybrid services-plus-software model. It wins research mandates from brands, insight teams and agencies, then delivers value through end-to-end study design, participant management, video capture, behavioural analysis and reporting. Its proprietary Haystack platform increases efficiency, enables reuse of archived footage and creates a software layer that supports longer-term client retention beyond one-off projects.
Category differentiation
WeSeeThrough is a qualitative market research and behavioural video analytics business, not a general-purpose customer feedback survey platform or a consumer video app. Its core offer is research delivery and evidence-based insight generation for business clients.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
WeSeeThrough is a UK-based qualitative market research company that specialises in observational and ethnographic research using video capture, behavioural analysis and fieldwork operations. It serves enterprise consumer insight teams, FMCG brands, strategists and agencies that need evidence-based understanding of real-world consumer behaviour rather than self-reported responses. The company generates revenue through project-based research engagements, long-term research partnerships and access to its proprietary Haystack video analytics platform. Haystack functions as a searchable cloud repository and analysis layer for large volumes of behavioural footage, combining machine learning with human qualitative analysis to code, transcribe, organise and reuse video research assets.
Business model & monetisation
The company monetises through paid qualitative research projects, retained research partnerships and platform-related fees tied to Haystack usage. Core charges are structured around study scope, fieldwork logistics, participant recruitment, analysis and reporting. Software-related revenue comes from access to the video repository, search, transcription, coding and reuse capabilities delivered in a SaaS-style format alongside enterprise insight workflows.
- Custom qualitative research projects
- Service Fee
- Long-term research partnerships
- Service Fee
- Haystack platform access
- Software Subscription
- Fieldwork recruitment and logistics
- Service Fee
Products & capabilities
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Competitors & alternatives
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Enterprise software for customer success, product adoption and education.
Digital experience analytics software for web and mobile journeys.
Product experience insights platform for websites and apps.
Enterprise SaaS for experience management, feedback analytics and workflow action.
Enterprise UX research and human insight software platform.
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Recent recorded signals
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Questions about WeSeeThrough
What is WeSeeThrough?
WeSeeThrough is a UK-based qualitative market research company that uses video ethnography, behavioural analysis and a proprietary analytics platform to generate consumer insights.
Who uses WeSeeThrough?
Enterprise insight teams, FMCG brands, innovation departments, research agencies, strategists and UX researchers use WeSeeThrough.
How does WeSeeThrough make money?
It makes money from project-based research, retained insight partnerships, fieldwork services and access to its Haystack video analytics platform.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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