WhatRuns
WhatRuns is a browser extension for instant website technology detection.
WhatRuns operates in the MarTech Vendor segment.
This page supports entity resolution, disambiguation, and retrieval stabilization in AI search and answer systems.
Distinction
WhatRuns is a website technology detection browser extension, not an enterprise web intelligence dataset provider or a full marketing analytics suite. It is closer to lightweight stack inspection tools than to large-scale sales intelligence platforms.
- Founded
- Unknown
- Headquarters
- Unknown
- Core Segment
- MarTech Vendor
- Company Size
- Unknown
- Official Links
- Website
- Verified
- 2026-04-21
Key insights about WhatRuns
Subsidiaries
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Competitors
Key competitors include Wappalyzer, BuiltWith.
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WhatRuns: About
WhatRuns creates value by giving users immediate visibility into the software stack of any website they visit directly inside the browser. Its model relies on broad free usage to drive adoption and a paid premium tier to convert a subset of users who need deeper design research or enhanced insights. The business appears to be a lightweight software utility rather than a data brokerage or enterprise intelligence platform.
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
WhatRuns: Market Position
WhatRuns is a browser-based website technology detection tool delivered primarily as a Chrome and Firefox extension. It identifies technologies used on websites in real time, including CMS platforms, frameworks, analytics tools and plugins, and is designed for quick competitive research, debugging and design inspiration without requiring users to leave the browser.
The product appears to monetise through a freemium model: a free core extension for broad adoption and a low-cost premium subscription for additional research functionality. Its direct users are individual web developers, designers, digital marketers and researchers rather than large enterprise procurement teams, and its positioning is centred on speed, simplicity and in-browser convenience rather than large-scale datasets or enterprise sales.
WhatRuns: Frequently Asked Questions
What is WhatRuns?
WhatRuns is a browser extension that detects the technologies used on websites, such as CMSs, frameworks, plugins and analytics tools.
Who uses WhatRuns?
It is used mainly by web developers, designers, digital marketers and researchers who want quick in-browser website analysis.
How does WhatRuns make money?
It appears to use a freemium model, offering a free core extension and charging for a premium subscription with added research features.
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