WhatRuns
Browser extension for instant website technology detection.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Owned it Limited
- Entity type
- COMPANY
- Company size
- 10–49
- Market role
- MarTech Vendor
- Official website
- whatruns.com
What WhatRuns does
WhatRuns creates value by giving users immediate visibility into the software stack of any website they visit directly inside the browser. Its model relies on broad free usage to drive adoption and a paid premium tier to convert a subset of users who need deeper design research or enhanced insights. The business is a lightweight software utility rather than a data brokerage or enterprise intelligence platform.
Category differentiation
WhatRuns is a website technology detection browser extension, not an enterprise web intelligence dataset provider or a full marketing analytics suite. It is closer to lightweight stack inspection tools than to large-scale sales intelligence platforms.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
WhatRuns is a browser-based website technology detection tool delivered primarily as a Chrome and Firefox extension. It identifies technologies used on websites in real time, including CMS platforms, frameworks, analytics tools and plugins, and is designed for quick competitive research, debugging and design inspiration without requiring users to leave the browser. The product monetises through a freemium model: a free core extension for broad adoption and a low-cost premium subscription for additional research functionality. Its direct users are individual web developers, designers, digital marketers and researchers rather than large enterprise procurement teams, and its positioning is centred on speed, simplicity and in-browser convenience rather than large-scale datasets or enterprise sales.
Business model & monetisation
WhatRuns uses a freemium monetisation model. The core browser extension is free, while a premium subscription, cited at roughly USD 9 per month, unlocks additional functionality such as design research and deeper insights. The available inputs do not indicate meaningful revenue from APIs, enterprise licensing, lead sales or media monetisation.
- Premium browser extension subscriptions
- Software Subscription
- Free core product for user acquisition
- Adoption funnel supporting premium conversion
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about WhatRuns
What is WhatRuns?
WhatRuns is a browser extension that detects the technologies used on websites, such as CMSs, frameworks, plugins and analytics tools.
Who uses WhatRuns?
It is used mainly by web developers, designers, digital marketers and researchers who want quick in-browser website analysis.
How does WhatRuns make money?
It appears to use a freemium model, offering a free core extension and charging for a premium subscription with added research features.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
10 publicly documented primary sources and citations linked across the market graph.
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