Detect Adblock
Ad-block detection and analytics software for digital publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Morgan Ventures, Inc.
- Entity type
- BUSINESS_UNIT
- Headquarters
- United States
- Market role
- AdTech Vendor
- Official website
- detectadblock.com
What Detect Adblock does
The business combines a free developer utility with a paid analytics platform. The free Detect Adblock script is embedded directly into websites and solves the basic detection use case without requiring an account, which lowers adoption friction. That usage then supports upsell into Adblock Analytics, a hosted reporting product that centralises ad-block measurement, provides dashboards and sample reports, and supports ongoing monitoring for publishers and media operators.
Category differentiation
This is a niche publisher-facing AdTech software business for ad-block detection and measurement, not a consumer ad blocker. It is also not a full publisher monetisation stack, SSP, or general web analytics platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Morgan Ventures, Inc. is the company behind Detect Adblock, a free JavaScript tool used to detect whether website visitors are running ad blockers, and Adblock Analytics, a paid hosted analytics platform for measuring ad-block activity across websites. Its products are built for publishers, ad operations teams, web developers, website owners, and media companies that want to quantify blocked impressions, assess revenue impact, and route detection data into their own reporting workflows. The company makes money through software subscriptions tied to its hosted analytics product, while the free detection script functions as a top-of-funnel acquisition tool. Its commercial positioning is that of a specialised AdTech vendor focused on a narrow measurement problem rather than a broad publisher monetisation stack.
Business model & monetisation
The company uses product-led monetisation. Detect Adblock is distributed free of charge to drive adoption and implementation at the developer and publisher level. Revenue is generated through Adblock Analytics as a SaaS product, supported by free-trial conversion, recurring subscriptions, and API-access-driven reporting workflows for customers that need centralised analytics and ongoing measurement.
- Hosted ad-block analytics platform
- Software Subscription
- API-based access to analytics data
- Pay-per-Use
- Free detection script as acquisition channel
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Detect Adblock
What is Detect Adblock?
Detect Adblock is a publisher-focused ad-block detection tool operated by Morgan Ventures, Inc., alongside the paid Adblock Analytics reporting platform.
Who uses Detect Adblock?
Web developers, website owners, digital publishers, ad operations teams, and media companies use it to measure ad-block activity on advertising-supported sites.
How does Detect Adblock make money?
It uses a free detection script to drive adoption and converts customers into paid recurring subscriptions for the hosted Adblock Analytics platform and related data access.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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