Detect Adblock
Detect Adblock is a ad-block detection and analytics software for digital publishers.
Analyst Perspective
Morgan Ventures, Inc. is the company behind Detect Adblock, a free JavaScript tool used to detect whether website visitors are running ad blockers, and Adblock Analytics, a paid hosted analytics platform for measuring ad-block activity across websites. Its products are built for publishers, ad operations teams, web developers, website owners, and media companies that want to quantify blocked impressions, assess revenue impact, and route detection data into their own reporting workflows. The company makes money through software subscriptions tied to its hosted analytics product, while the free detection script functions as a top-of-funnel acquisition tool. Its commercial positioning is that of a specialised AdTech vendor focused on a narrow measurement problem rather than a broad publisher monetisation stack.
Analyst Signal Briefing
Updated: 29 Jul 2026No strategic news signals detected in the last 90 days.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about Detect Adblock
Category Differentiation
This is a niche publisher-facing AdTech software business for ad-block detection and measurement, not a consumer ad blocker. It is also not a full publisher monetisation stack, SSP, or general web analytics platform.
Detect Adblock: About
The business combines a free developer utility with a paid analytics platform. The free Detect Adblock script is embedded directly into websites and solves the basic detection use case without requiring an account, which lowers adoption friction. That usage then supports upsell into Adblock Analytics, a hosted reporting product that centralises ad-block measurement, provides dashboards and sample reports, and supports ongoing monitoring for publishers and media operators.
How Detect Adblock Works & Monetises
Business model analysis and core revenue streams
The company uses product-led monetisation. Detect Adblock is distributed free of charge to drive adoption and implementation at the developer and publisher level. Revenue is generated through Adblock Analytics as a SaaS product, supported by free-trial conversion, recurring subscriptions, and API-access-driven reporting workflows for customers that need centralised analytics and ongoing measurement.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
Detect Adblock: Frequently Asked Questions
What is Detect Adblock?
Detect Adblock is a publisher-focused ad-block detection tool operated by Morgan Ventures, Inc., alongside the paid Adblock Analytics reporting platform.
Who uses Detect Adblock?
Web developers, website owners, digital publishers, ad operations teams, and media companies use it to measure ad-block activity on advertising-supported sites.
How does Detect Adblock make money?
It uses a free detection script to drive adoption and converts customers into paid recurring subscriptions for the hosted Adblock Analytics platform and related data access.
Company Facts
- Headquarters
- United States
- Core Segment
- AdTech Vendor
- Official Link
- detectadblock.com