Multi-Touch Marketing Attribution & Incrementality · MarTech Vendor
WebSTAT
Freemium web analytics and visitor-tracking software for websites.
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Profile record updated:
Company facts
- Official name
- WebSTAT.com, LLC
- Entity type
- COMPANY
- Founded
- 1995
- Headquarters
- United States
- Market cluster / sector
- Multi-Touch Marketing Attribution & Incrementality
- Market role
- MarTech Vendor
- Official website
- web-stat.com
What WebSTAT does
WebSTAT runs a self-serve SaaS model built around website analytics. It captures demand through free tools and limited free usage, then converts users into paid subscribers as their reporting, behaviour analysis, and traffic-monitoring needs expand. Value is created by giving site operators simple deployment, hosted reporting, and affordable access to traffic and conversion insight without enterprise implementation complexity.
Category differentiation
WebSTAT is a website analytics and visitor-tracking software provider, not a general web hosting company or a full enterprise data warehouse vendor. It focuses on hosted traffic, behaviour, and campaign reporting for site operators.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
WebSTAT.com, LLC is a privately held US software company that provides hosted web analytics and visitor-tracking tools. Its core product, WebSTAT, measures website traffic, visitor behaviour, campaign performance, conversions, and real-time activity through client-side tracking and web-based reporting. The company also offers a lightweight free web counter as an entry product within the same analytics ecosystem. The business operates as a MarTech and B2B SaaS provider serving website owners, digital marketers, developers, bloggers, and small to mid-sized businesses. It monetises through a freemium model: a free tier supports limited usage and basic tracking, while the paid premium tier unlocks deeper behavioural analytics, broader reporting, campaign analysis, uptime monitoring, and higher traffic capacity.
Business model & monetisation
WebSTAT uses a freemium software subscription model. The free tier includes basic tracking and capped usage, including a free web counter and limited monthly page views. Revenue comes from upgrades to WebSTAT Premium, priced at approximately USD 9.50 per month, which adds advanced behavioural tracking, more extensive reporting, campaign tracking, uptime monitoring, and broader tracking capacity.
- Premium analytics subscriptions
- Software Subscription
- Free counter and basic analytics funnel
Products & capabilities
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Competitors & alternatives
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Questions about WebSTAT
What is WebSTAT?
WebSTAT is a hosted web analytics platform that tracks website traffic, visitor behaviour, campaign activity, conversions, and uptime.
Who uses WebSTAT?
Website owners, marketers, developers, bloggers, and small to mid-sized businesses use WebSTAT to measure and improve website performance.
How does WebSTAT make money?
WebSTAT makes money through Premium software subscriptions that upgrade free users to advanced analytics, reporting, and monitoring features.
Sources & coverage
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12 publicly documented primary sources and citations linked across the market graph.
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