WeatherAds
Weather-triggered adtech platform for brands and agencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- WeatherAds Ltd
- Entity type
- COMPANY
- Founded
- 2021
- Headquarters
- United Kingdom
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- weatherads.io
What WeatherAds does
WeatherAds sells cloud-based advertising and marketing automation software to business customers. The platform ingests live external signals such as weather and environmental conditions, then triggers campaign changes across connected ad and marketing platforms. It creates value by improving timing, relevance, and automation for campaigns while fitting into existing media buying and CRM stacks. Revenue scales through recurring access fees, spend-linked charges, and added integration value for more advanced workflows.
Category differentiation
WeatherAds is not a media agency or a weather publisher. It is a B2B adtech and marketing automation platform that plugs into existing ad and CRM systems to trigger campaigns from external environmental signals.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
WeatherAds Ltd is a UK-based adtech software company that provides a self-serve platform for synchronising advertising and marketing activity with real-time weather, health, and environmental signals. Its core product enables brands and agencies to automate campaign activation, targeting, and personalisation across channels including Google Ads, Meta, TikTok, DV360, email, and mobile environments. The company generates revenue through a hybrid SaaS model combining recurring subscriptions with usage-based pricing linked to advertising spend and certain integrations. Its direct customers are business marketing teams and advertising agencies that want contextual, cookieless campaign automation without custom engineering. The product is positioned as an operational layer that plugs into existing media and CRM workflows rather than replacing core ad buying platforms.
Business model & monetisation
WeatherAds monetises through recurring SaaS subscriptions combined with variable pricing tied to advertising spend and certain activation volumes. Entry plans use fixed monthly fees, while higher tiers include percentage-of-spend charging, minimum monthly commitments, spend thresholds, and overage fees. Additional monetisation comes from premium integrations, advanced trigger access, and enterprise workflow extensions such as its Salesforce Marketing Cloud connector.
- Platform subscriptions
- Software Subscription
- Media spend-linked charges
- Pay-per-Use
- Integration-specific usage fees
- Pay-per-Use
- Enterprise connector and advanced workflow access
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about WeatherAds
What is WeatherAds?
WeatherAds is a B2B adtech platform that automates advertising and marketing campaigns using real-time weather, health and environmental triggers.
Who uses WeatherAds?
Brand marketing teams, performance marketers, CRM teams and advertising agencies use WeatherAds to run multi-channel contextual campaigns.
How does WeatherAds make money?
WeatherAds makes money through recurring software subscriptions and usage-based charges linked to advertising spend and platform activity.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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