Vista Equity Partners

Klaviyo Acquires Agency, Hires Elias Torres as CPO

Klaviyo has agreed to acquire the team, proprietary software and intellectual property of Agency, an AI-native customer success startup founded in 2023 that had raised $32 million from investors including Sequoia, Menlo Ventures and Felicis. The transaction, with terms undisclosed, is expected to close in Q3 2026 and the Agency team (about 25 people) will join Klaviyo after closing. Agency co-founder Elias Torres will become Klaviyo’s Chief Product Officer, reporting to co-founder and co-CEO Andrew Bialecki, and will lead Klaviyo’s agent product line, including Composer and Customer Agent. Klaviyo says the acquisition will accelerate its AI-driven customer experience efforts as it aims to scale the combined agent products to hundreds of thousands of businesses, leveraging infrastructure that stores over nine billion consumer profiles.

Software’s Transition to Agentic Enterprise AI

Vista Equity Partners published a new outlook titled 'Software’s Transition to Agentic Enterprise AI' as part of its 2026 mid-year report on AI impact on its portfolio.

Broadcasters and IAB Advance Streaming and Video Standards

This Week in Review covers talks between the BBC and Channel 4 about a possible streaming tie-up, MFE-MediaForEurope’s plan to launch a unified streaming platform using Mediaset front-end and ProSiebenSat.1 technology, and IAB Tech Lab’s public consultation on the Redefining Media Types (RMT) Standard to standardise digital video classifications. The roundup also reports the formation of a European Media Marketplace by telcos, retailers and ad tech firms, analysis from 51Degrees showing ~4.92% of inventory labelled as CTV is misclassified, partnerships and M&A activity across European broadcasters and ad tech, and other publisher- and ad-tech-related developments.