VisitIQ
Audience intelligence, identity resolution, and activation software for marketers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- VisitIQ LLC
- Entity type
- COMPANY
- Founded
- 2019
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- visitiq.io
What VisitIQ does
VisitIQ operates a software and data business model centred on helping B2B customers convert anonymous traffic and behavioural signals into usable marketing audiences. It creates value by combining identity resolution, intent enrichment, audience modelling, and activation connectors inside one platform, reducing the need for customers to stitch together separate identity, data, and campaign tools. Revenue is generated primarily through subscription access to the platform, with commercial value increasing as customers consume larger volumes of identity matches, lookalike outputs, and intent signals.
Category differentiation
VisitIQ is a B2B audience intelligence and activation software platform, not a media agency, publisher, or consumer analytics app. It should also be distinguished from pure sales intelligence databases because its positioning includes identity resolution, intent enrichment, and paid activation workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
VisitIQ is a B2B audience intelligence and activation platform for marketers, agencies, demand generation teams, and media buyers. Based on the supplied product information, its core platform combines identity resolution, intent data, lookalike modelling, ICP definition, and campaign activation, allowing customers to identify anonymous website visitors, enrich profiles, build target audiences, and push those audiences into external advertising and marketing platforms. The business makes money through tiered monthly SaaS subscriptions with defined usage allocations for identity resolutions, lookalike audiences, intent signals, ICPs, and activation volumes. Its product suite also includes PulseIQ, an intent data layer for behavioural audience signals, and an MCP gateway that connects platform data into external generative AI workflows. Overall, the company sits between MarTech, data infrastructure, and activation software rather than operating as an agency or media owner.
Business model & monetisation
VisitIQ monetises through tiered SaaS subscriptions priced by plan level and bounded by usage allowances. The platform blends software licensing with data-as-a-service economics, with higher tiers offering larger quotas for identity resolutions, lookalikes, intent signals, ICPs, campaign activations, and extra capabilities such as intent targeting and AI interfaces. Additional data volume is sold via add-ons, making the model a mix of recurring subscription revenue and usage-linked expansion.
- Core platform subscriptions
- Tiered SaaS plans with monthly pricing bands
- Usage-based data allowances
- Metered access to identity resolutions, lookalikes, and intent signals
- Add-on data volumes and advanced capabilities
- Expansion revenue on top of subscription plans
- API or AI workflow access
- Platform access tied to integration and token-based usage
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
DrivenIQ Corporation
IAB vendor record: 1215
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 1
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about VisitIQ
What is VisitIQ?
VisitIQ is a B2B platform that combines identity resolution, intent data, audience modelling, and campaign activation for marketing teams and agencies.
Who uses VisitIQ?
Its users are business customers such as enterprise marketers, agencies, demand generation teams, media buyers, marketing technology teams, and analytics teams.
How does VisitIQ make money?
It makes money mainly through tiered monthly software subscriptions with usage-based allowances for identity matches, intent signals, lookalikes, and related activation features.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
9 publicly documented primary sources and citations linked across the market graph.
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