VisitIQ

VisitIQ operates a software and data business model centred on helping B2B customers convert anonymous traffic and behavioural signals into usable marketing audiences. It creates value by combining identity resolution, intent enrichment, audience modelling, and activation connectors inside one platform, reducing the need for customers to stitch together separate identity, data, and campaign tools. Revenue is generated primarily through subscription access to the platform, with commercial value increasing as customers consume larger volumes of identity matches, lookalike outputs, and intent signals.

VisitIQ is a B2B audience intelligence and activation platform for marketers, agencies, demand generation teams, and media buyers. Based on the supplied product information, its core platform combines identity resolution, intent data, lookalike modelling, ICP definition, and campaign activation, allowing customers to identify anonymous website visitors, enrich profiles, build target audiences, and push those audiences into external advertising and marketing platforms.

The business makes money through tiered monthly SaaS subscriptions with defined usage allocations for identity resolutions, lookalike audiences, intent signals, ICPs, and activation volumes. Its product suite also includes PulseIQ, an intent data layer for behavioural audience signals, and an MCP gateway that connects platform data into external generative AI workflows. Overall, the company sits between MarTech, data infrastructure, and activation software rather than operating as an agency or media owner.