Versium
Identity graph and data enrichment platform for marketers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Versium Analytics, Inc.
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- United States
- Company size
- 10–49
- Market role
- Data Provider / Broker
- Official website
- versium.com
What Versium does
Versium operates a B2B data platform that combines proprietary identity data assets with cloud software workflows. Customers upload or connect first-party datasets, Versium resolves identities and enriches records using its graph, and the resulting audiences are activated into downstream marketing and analytics systems. Value is created by improving match rates, increasing usable customer intelligence and enabling more efficient campaign targeting and segmentation across paid media and internal go-to-market workflows.
Category differentiation
Versium is a business data enrichment and identity resolution provider, not a consumer app or a general-purpose CRM. It differs from pure CDPs by combining brokered data assets with a proprietary identity graph and activation workflow.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Versium is a private US data technology company focused on identity resolution, data enrichment and audience activation for business customers. Its core product, Versium REACH, is a cloud-based Data-as-a-Service platform that matches first-party customer and prospect data against a proprietary B2B2C identity graph, then appends demographic, firmographic and contact attributes for segmentation, analytics and campaign execution. The company generates revenue from a hybrid software and data model built around usage-based match credits, prepaid packages and annual subscriptions. Its customers are marketing teams, sales operations teams, agencies, data scientists and enterprise IT organisations that need to improve customer records, create targetable audiences and activate those audiences across digital channels including social, display and connected TV. Versium’s commercial position sits at the intersection of data brokerage, customer data enablement and ad activation infrastructure.
Business model & monetisation
Versium monetises through a usage-based SaaS and data access model. The core pricing mechanism is pay-per-successful-match credits, so customers are charged only when records are matched and enriched. It also offers prepaid credit bundles with volume discounts and annual subscription tiers that include broader platform access, lower unit economics and API-based workflows. Revenue therefore combines recurring subscription spend with consumption-based data processing and activation usage.
- Match and enrichment credits
- Pay-per-Use
- Annual platform subscriptions
- Software Subscription
- Prepaid credit packages
- Pay-per-Use
- API and advanced access tiers
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Versium
What is Versium?
Versium is a private US data technology company that provides identity resolution, data enrichment and audience activation through its Versium REACH platform.
Who uses Versium?
Versium is used by marketing teams, agencies, sales operations teams, data scientists and enterprise IT organisations that need better customer and prospect data.
How does Versium make money?
Versium makes money through pay-per-match usage credits, prepaid data packages and annual subscription tiers for platform and API access.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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