COMPANY

TVer

TVer is a japanese free AVOD platform aggregating broadcaster catch-up and live TV.

Analyst Perspective

TVer Inc. operates a Japanese ad-supported video-on-demand and catch-up television platform that aggregates programming from major domestic broadcasters into a single consumer service. The platform distributes free on-demand and live simulcast television content across web, mobile and connected TV, making money primarily from video advertising sold against that audience and inventory. In addition to its consumer streaming product, TVer offers an advertising product that gives brands and agencies access to premium broadcaster-backed video inventory across on-demand and live content. Its customers therefore span both viewers, who consume the free service, and advertisers and agencies, who pay for in-stream video campaigns, including through self-serve ad-buying capabilities.

Analyst Signal Briefing

No strategic news signals detected in the last 90 days.

Explorer Tier

Start exploring for free

Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.

Get Started with Explorer

Free

View public Company Profiles
Save/watch companies
Build your first Watchlist
Access additional market signals

Key insights about TVer

Similar Companies

Explore companies with a similar market position and structure.

Explore landscape →

Acquisitions

View companies acquired by TVer over time.

View acquisitions →

Category Differentiation

TVer is not a subscription streaming service in the style of global SVOD platforms; it is primarily a free Japanese broadcaster-backed AVOD and catch-up TV platform. It is also not just an adtech vendor, because its core asset is owned and aggregated video content inventory.

TVer: About

TVer combines broadcaster content aggregation with ad monetisation. It creates consumer value by offering free access to catch-up and live television from multiple major Japanese broadcasters in one place, and it creates commercial value by packaging that audience and premium video inventory for advertisers. Revenue is generated from selling in-stream advertising across web, mobile and connected TV environments, supported by direct media sales, self-serve buying and programmatic demand.

How TVer Works & Monetises

Business model analysis and core revenue streams

The company uses a pure AVOD model for the viewer-facing platform: content is free to access and monetised through advertising. Commercial revenue comes mainly from in-stream video ad sales across on-demand and live programming, with connected TV inventory likely increasing monetisation value. TVer also broadens monetisation through self-serve advertising access and programmatic buying, increasing advertiser participation and utilisation of its inventory.

Revenue Channels

Consumer streaming advertisingAd-supported video inventory sold against free viewing

Direct advertiser and agency salesManaged media sales for premium in-stream campaigns

Self-serve advertising platformPlatform-based campaign buying by advertisers

Programmatic demandAutomated buying of video inventory

Products & Services in Categories

Verified structural categorizations from the graph

Recent Signals (TVer)

ExchangeWireMay 23, 2014

'Programmatic has no borders,' Ana Garcia, SpotXchange, business development director, on why she's bullish about the Spanish programmatic market - ExchangeWire.com

The article examines Spain's nascent but fast-growing programmatic advertising market, which is bucking a broader recession in the country. While 2013 online display advertising dipped and overall ad spend was weak, IHS projected a modest rebound in 2014 and a return to peak levels only by 2020. In contrast, programmatic trading in Spain is expanding, with IHS forecasting 80% growth in 2013 and continued acceleration into 2014. Online video is a bright spot, with a 2012 Spanish video programmatic market of €4.2 million estimated to rise to €88.7 million by 2017. TVE stopped carrying advertising in recent years, creating inventory opportunities as publishers push more video content online. The article highlights cross-border monetization via programmatic, leveraging Latin American audiences and a large global Spanish-speaking population. SpotXchange's European MD Andrew Moore toured key players, underscoring a belief that publishers can monetize international traffic through programmatic with no borders.

Read original source

TVer: Frequently Asked Questions

What is TVer?

TVer is a Japanese free ad-supported video streaming and catch-up television platform that aggregates programmes from major domestic broadcasters.

Who uses TVer?

Consumers in Japan use it to watch free on-demand and live television, while advertisers and agencies use its ad offering to buy premium video inventory.

How does TVer make money?

TVer mainly makes money by selling in-stream video advertising across its free on-demand and live streaming inventory, including CTV, mobile and web placements.

Company Facts

Founded: 2006-04-03
Headquarters: Akasaka Green Cross 20F, 2-4-6 Akasaka, Minato-ku, Tokyo 107-0052, Japan
Core Segment: Publisher & Media Owner
Official Link: tver.jp