TSUBURAYA FIELDS HOLDINGS
Japanese entertainment holding company spanning Ultraman IP and pachinko distribution.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- 円谷フィールズホールディングス株式会社
- Entity type
- COMPANY
- Founded
- 1988
- Headquarters
- Shibuya Garden Tower, 16-17 Nampeidai-cho, Shibuya-ku, Tokyo 150-0036, Japan
- Company size
- 1,001–5,000
- Market role
- Publisher & Media Owner
- Ticker
- 2767
- Official website
- tsuburaya-fields.co.jp
What TSUBURAYA FIELDS HOLDINGS does
The company operates as a diversified entertainment holding structure. One part of the business generates revenue from planning, developing and distributing pachinko and pachislot machines to commercial operators. Another part owns and monetises entertainment IP through production, licensing, merchandising, broadcast and platform distribution, and fan-facing digital services. This creates a portfolio model in which cash flow from B2B amusement products can support content creation, while owned franchises supply licensable assets and audience demand across media, merchandise and subscriptions.
Category differentiation
This is a Japanese entertainment holding company, not a standalone adtech vendor or a pure film studio. It should also not be confused with only Tsuburaya Productions, which is one subsidiary within the wider group.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
TSUBURAYA FIELDS HOLDINGS is a Japanese listed entertainment holding company operating across franchise IP ownership, content production, digital distribution and pachinko/pachislot machine planning and distribution. Its group includes Tsuburaya Productions, which owns and develops Ultraman-related intellectual property, Digital Frontier, a CGI and VFX production studio, and Fields Corporation, which distributes amusement machines to operators. The company makes money through a diversified mix of hardware sales to pachinko hall operators, licensing and merchandising tied to owned IP, distribution deals with broadcasters and streaming platforms, production services, and direct-to-consumer subscription revenue from its video streaming platform. Its paying customers therefore include amusement venue operators, broadcasters, streaming services, licensing partners and, for selected digital products, fans subscribing directly to franchise content.
Company news briefing
Briefing updated:
Tsuburaya Fields Holdings has released its Q1 FY2027 financial results, featuring an earnings forecast revision and a special dividend announcement. Following the July opening of the ‘ULTRA MART TOKYO’ experiential store, the group continues to prioritise IP monetisation through high-profile pachinko and pachislot launches, including collaborations with the Godzilla, Evangelion, and Monster Hunter franchises. These developments represent the initial execution of the FY2026–2028 medium-term management plan, focused on leveraging core intellectual property across gaming and retail platforms to enhance shareholder value.
Business model & monetisation
The monetisation model is hybrid. The group earns product revenue from unit sales and distribution of pachinko and pachislot machines; licensing revenue from franchise IP rights, merchandising and partner agreements; content revenue from broadcast and streaming distribution; service revenue from CGI and VFX production work; and subscription revenue from direct-to-consumer video streaming. Advertising and fan engagement channels appear ancillary rather than primary.
- Pachinko and pachislot machine distribution
- Product sales to operators
- IP licensing and merchandising
- Licensing fees and royalties
- Content distribution to broadcasters and streaming platforms
- Distribution and content rights deals
- Direct-to-consumer streaming subscriptions
- Content Subscription
- CGI and VFX production services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Shochiku
Japanese entertainment group spanning film, kabuki, cinemas and game publishing.
- TOEI
Japanese studio monetising film and TV IP across multiple windows.
- TOHO
Japanese entertainment group spanning film, anime, cinemas, and IP licensing.
- Lionsgate
Independent studio monetising entertainment IP across screens, audio, games and experiences.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
TSUBURAYA FIELDS HOLDINGS Announces New Pachi-Slot 'L Assault Lily' and Pachi-Slot 'e Godzilla vs Evangelion ~WIND BURST~' Launches
Recorded impact score: 3/5
The company's consolidated subsidiary Fields Co., Ltd. announced the release of new pachislot machines 'L Assault Lily' on September 15, 2026, and 'e Godzilla vs Evangelion ~WIND BURST~' on September 1, 2026. Additionally, Tsuburaya Productions announced the opening of official shops 'ULTRAMAN STORE' in Ikebukuro and Umeda in 2026, and Fields announced a partnership with IG Port group for global merchandise development.
Explore company relationships
Questions about TSUBURAYA FIELDS HOLDINGS
What is TSUBURAYA FIELDS HOLDINGS?
It is a Japanese listed entertainment holding company with businesses in franchise IP, content production, digital distribution, CGI/VFX services, and pachinko/pachislot machine distribution.
Who uses TSUBURAYA FIELDS HOLDINGS?
Its customers include pachinko hall operators, broadcasters, streaming platforms, licensing partners, film and TV producers, and consumers subscribing to selected Ultraman digital services.
How does TSUBURAYA FIELDS HOLDINGS make money?
It earns revenue from amusement machine sales, IP licensing, merchandising, content distribution deals, production services, and direct-to-consumer subscriptions.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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