TriAD CTV®
CTV demand platform for targeted streaming video campaigns.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- DARIAM GROUP, LLC
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- United States
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- triadctv.com
What TriAD CTV® does
TriAD CTV runs a specialised B2B adtech model centred on connected TV media buying and campaign management. It creates value by aggregating access to streaming inventory, layering audience segmentation and retargeting onto that inventory, and giving advertisers a managed or platform-led way to activate measurable CTV campaigns. The company’s vertical solutions, including Bank CTV, extend the core platform into specific buyer segments with tailored use cases and messaging.
Category differentiation
TriAD CTV is a connected TV advertising buying and targeting platform, not a consumer streaming service or broadcaster. It is also not a general-purpose enterprise software suite; its core function is CTV campaign activation and measurement.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
TriAD CTV® is the trading brand of DARIAM GROUP, LLC, a private US adtech company focused on connected TV campaign execution. It provides a CTV advertising platform used by brands, agencies, local and regional advertisers, franchises, and sector-specific buyers such as banks and credit unions to plan, target, deliver and measure streaming video campaigns. Its product set centres on audience-first targeting, custom audience creation, cross-device reach, retargeting and attribution across CTV environments. The company generates revenue from advertiser campaign spend and associated platform and service layers tied to execution, targeting and measurement. Its commercial positioning is built around making CTV accessible to smaller and multi-location advertisers that want TV-style reach with digital-style targeting and reporting. TriAD CTV sells into business customers rather than consumers and operates as a specialised CTV demand-side buying platform within the programmatic video ecosystem.
Business model & monetisation
TriAD CTV monetises through campaign-linked advertising revenue. The primary mechanism is media-spend-based pricing, including markups or take-rates on connected TV inventory bought on behalf of advertisers. It also captures revenue from platform usage and bundled campaign services such as audience targeting, retargeting, planning, optimisation and attribution, with pricing aligned to campaign volume and impression delivery.
- CTV campaign media spend
- Percentage Take-Rate
- Managed campaign execution and optimisation
- Service Fee
- Audience targeting and retargeting services
- Service Fee
- Vertical-specific solutions such as financial services packages
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about TriAD CTV®
What is TriAD CTV?
TriAD CTV is a private US connected TV advertising platform that helps advertisers plan, target, deliver and measure streaming video campaigns.
Who uses TriAD CTV?
Brands, agencies, local and regional advertisers, franchises, performance marketers, banks and credit unions use the platform to buy targeted CTV campaigns.
How does TriAD CTV make money?
It earns revenue from advertiser campaign spend, media markups or take-rates, and service or platform fees tied to targeting, optimisation, retargeting and measurement.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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