TriAD CTV®
TriAD CTV® is a cTV demand platform for targeted streaming video campaigns.
Analyst Perspective
TriAD CTV® is the trading brand of DARIAM GROUP, LLC, a private US adtech company focused on connected TV campaign execution. It provides a CTV advertising platform used by brands, agencies, local and regional advertisers, franchises, and sector-specific buyers such as banks and credit unions to plan, target, deliver and measure streaming video campaigns. Its product set centres on audience-first targeting, custom audience creation, cross-device reach, retargeting and attribution across CTV environments. The company generates revenue from advertiser campaign spend and associated platform and service layers tied to execution, targeting and measurement. Its commercial positioning is built around making CTV accessible to smaller and multi-location advertisers that want TV-style reach with digital-style targeting and reporting. TriAD CTV sells into business customers rather than consumers and operates as a specialised CTV demand-side buying platform within the programmatic video ecosystem.
Analyst Signal Briefing
Updated: 30 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about TriAD CTV®
Category Differentiation
TriAD CTV is a connected TV advertising buying and targeting platform, not a consumer streaming service or broadcaster. It is also not a general-purpose enterprise software suite; its core function is CTV campaign activation and measurement.
TriAD CTV®: About
TriAD CTV runs a specialised B2B adtech model centred on connected TV media buying and campaign management. It creates value by aggregating access to streaming inventory, layering audience segmentation and retargeting onto that inventory, and giving advertisers a managed or platform-led way to activate measurable CTV campaigns. The company’s vertical solutions, including Bank CTV, extend the core platform into specific buyer segments with tailored use cases and messaging.
How TriAD CTV® Works & Monetises
Business model analysis and core revenue streams
TriAD CTV monetises through campaign-linked advertising revenue. The primary mechanism is media-spend-based pricing, including markups or take-rates on connected TV inventory bought on behalf of advertisers. It also captures revenue from platform usage and bundled campaign services such as audience targeting, retargeting, planning, optimisation and attribution, with pricing aligned to campaign volume and impression delivery.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
TriAD CTV®: Frequently Asked Questions
What is TriAD CTV?
TriAD CTV is a private US connected TV advertising platform that helps advertisers plan, target, deliver and measure streaming video campaigns.
Who uses TriAD CTV?
Brands, agencies, local and regional advertisers, franchises, performance marketers, banks and credit unions use the platform to buy targeted CTV campaigns.
How does TriAD CTV make money?
It earns revenue from advertiser campaign spend, media markups or take-rates, and service or platform fees tied to targeting, optimisation, retargeting and measurement.
Company Facts
- Founded
- 2013
- Headquarters
- United States
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- triadctv.com