The Trust Project
Nonprofit trust standards consortium for news publishers and platforms.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- The Trust Project
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- 446 OLD COUNTY ROAD, 100225, PACIFICA, CA 94044
- Company size
- <10
- Market role
- Agency & Consultancy
- Official website
- thetrustproject.org
What The Trust Project does
The Trust Project operates as a nonprofit standards and membership organisation. It creates value by defining credibility and transparency signals for publishers, helping news organisations implement them, and increasing the utility of those signals for search and platform distribution. Its model depends on ecosystem adoption: more participating publishers make the framework more useful to platforms, which in turn increases the incentive for additional publishers to join and comply.
Category differentiation
The Trust Project is not a consumer news app or a fact-checking publisher. It is a nonprofit standards consortium focused on transparency signals for news organisations and platform interoperability.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
The Trust Project is a US-based independent nonprofit that develops and promotes transparency standards for news organisations. Its core offering is Trust Indicators, a structured framework embedded into news content to signal authorship, sourcing, editorial methods, ownership and content type to readers and digital platforms. It works primarily with news publishers and media organisations, while also creating machine-readable standards that search and social platforms can use. The organisation generates value by coordinating an industry consortium, guiding publishers through implementation, and maintaining a recognised trust framework rather than selling advertising or operating as a conventional SaaS vendor. Revenue is driven mainly by grants, gifts and programme support, with possible supplementary income from membership participation and partnerships.
Business model & monetisation
Monetisation is primarily nonprofit funding-based, supported by grants, gifts and programme funding from philanthropic organisations and technology partners. The data also suggests consortium or membership-style participation and partnership support, but not classic ad-tech take rates or broad software subscription revenue. Commercial value is created through standards adoption, implementation support and ecosystem recognition rather than direct consumer monetisation.
- Grants and philanthropic gifts
- Nonprofit funding
- Membership or consortium participation
- Programme participation
- Partnership-backed implementation and ecosystem programmes
- Sponsored programme funding
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Ad Format
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
The Trust Project and TOMO Mags Launch the News Reading Club™
Recorded impact score: 3/5
The News Reading Club™ is a program to exercise our brains and strengthen our communities, a bit like a running club.
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Questions about The Trust Project
What is The Trust Project?
The Trust Project is an independent nonprofit that develops and promotes transparency standards for news publishers, centred on its Trust Indicators framework.
Who uses The Trust Project?
Its main users are news publishers, media organisations and related platform partners that want machine-readable credibility and transparency signals in news content.
How does The Trust Project make money?
Based on the provided data, it is funded mainly through grants, gifts and partnership or programme support rather than traditional software subscriptions or advertising.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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