The Trust Project

The Trust Project is a US-based independent nonprofit that develops and promotes transparency standards for news organisations. Its core offering is Trust Indicators, a structured framework embedded into news content to signal authorship, sourcing, editorial methods, ownership and content type to readers and digital platforms. It works primarily with news publishers and media organisations, while also creating machine-readable standards that search and social platforms can use. The organisation appears to generate value by coordinating an industry consortium, guiding publishers through implementation, and maintaining a recognised trust framework rather than selling advertising or operating as a conventional SaaS vendor. Based on the provided data, revenue is driven mainly by grants, gifts and programme support, with possible supplementary income from membership participation and partnerships.