ESOMAR

The organisation operates as a non-profit professional association that creates value by setting and promoting global standards for ethical research practice, providing industry knowledge, and facilitating community and networking. It develops and maintains an international code of conduct, publishes industry reports and pricing studies, runs conferences and training programmes, and curates an extensive archive of research content accessible through an AI-powered library. Value is created for practitioners and organisations through accreditation signals, access to data on industry size and pricing, continuing education, and opportunities to connect with peers and clients.

Although non-profit, it follows a membership- and content-led business model. Membership packages bundle access to standards, resources, reports, discounted participation in events and training, and voting rights. Events and education programmes function as additional value channels, drawing sponsorship and delegate fees, while flagship reports provide benchmarking information that supports commercial decision-making for agencies, buyers and policymakers.

ESOMAR is a Netherlands-based global professional association for market, social and opinion research and insights. It sets ethical and methodological standards for the research industry, maintains an extensive knowledge library, and organises conferences, training and publications to support practitioners and organisations.

The association generates income as a non-profit through paid individual and corporate memberships, ticketed events and training, sales of industry reports and publications, and sponsorships and exhibitions at its events. Its paying customers are research and insights professionals, research agencies, client-side insight teams, students and related organisations that seek professional recognition, standards, education and market intelligence.