The Newco
Privacy-first adtech suite for identity, activation and measurement.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- THE NEWCO S.R.L.
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- Italy
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- thenewco.tech
What The Newco does
The Newco operates a hybrid software-and-services model. It develops proprietary B2B platforms for first-party data ingestion, identity resolution, data clean room matching, audience activation and marketing measurement, then sells these capabilities to enterprise customers as SaaS products. Around this software layer, it also provides managed services through its agency division and monetises media-related execution in areas such as retail media and campaign activation.
Category differentiation
This is an Italian adtech and martech company, not a generic holding company called 'NewCo'. It is distinct from standalone DSPs or clean room vendors because it combines identity, activation, measurement and agency services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
The Newco is an Italian B2B adtech and marketing technology company providing a privacy-first suite spanning customer data management, identity resolution, clean room collaboration, campaign activation, measurement and related managed services. Its core products include TNC Engine, TNCiD & Data Clean Room, an advertising activation layer, and Precision analytics, alongside an agency arm and a retail media-related media business unit. The company makes money through enterprise software subscriptions, usage-linked platform fees, managed service retainers and campaign-related activation or media revenues. Its customers are brands, agencies, publishers, media companies and enterprise data teams seeking to ingest first-party data, build audiences, activate campaigns across digital channels and measure performance without relying on third-party cookies.
Company news briefing
Briefing updated:
The Newco has been selected for the Semrush Enterprise Partner Program, a move designed to enhance its digital visibility services through SEO and AI-driven search (GEO). This partnership aligns with the company's established positioning as a marketing platform helping brands and publishers leverage data across the European market. Furthermore, the company is emphasising the role of identity resolution within its strategic framework to improve the efficacy of cross-channel data-driven campaigns.
Business model & monetisation
The Newco monetises through a blended commercial model. Platform products such as TNC Engine, TNCiD and Precision are sold as enterprise SaaS, likely via subscription and usage-based pricing tied to data volume, users, matched records or activated audiences. The advertising activation product likely earns campaign activation fees and/or a percentage of managed media spend through DSP and ad server integrations. Retailor Media generates inventory monetisation and campaign placement revenue, while The Newco Agency adds consulting fees, retainers and execution-based service income.
- Enterprise software platforms
- SaaS subscriptions for TNC Engine, TNCiD and Precision
- Managed agency services
- Service fee / retainer
- Campaign activation
- Percentage take-rate on media or activation spend
- Retail media inventory monetisation
- Media arbitrage / margin
- Data collaboration use cases
- Usage-linked platform fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
THE NEWCO S.R.L.
IAB vendor record: 750
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1, 2
Products & market categories
Technology
Media Channel
Ad Format
Subsidiaries & acquisitions
- Retailor Media
Italian retail media platform for identity, activation and measurement.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about The Newco
What is The Newco?
The Newco is an Italian B2B adtech and martech company offering identity resolution, data clean room, audience activation, measurement and related agency services.
Who uses The Newco?
Its customers include brands, advertisers, agencies, publishers, media companies and enterprise data teams that need privacy-safe data activation and measurement.
How does The Newco make money?
It earns revenue from enterprise SaaS subscriptions, usage-linked platform fees, managed service retainers, campaign activation fees and some media-related monetisation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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