The Newco
The Newco is a privacy-first adtech suite for identity, activation and measurement.
The Newco operates in the AdTech Vendor segment.
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Distinction
This is an Italian adtech and martech company, not a generic holding company called 'NewCo'. It is distinct from standalone DSPs or clean room vendors because it combines identity, activation, measurement and agency services.
- Founded
- Unknown
- Headquarters
- Italy
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Links
- Website
- Verified
- 2026-04-23
Key insights about The Newco
The Newco: About
The Newco operates a hybrid software-and-services model. It develops proprietary B2B platforms for first-party data ingestion, identity resolution, data clean room matching, audience activation and marketing measurement, then sells these capabilities to enterprise customers as SaaS products. Around this software layer, it also provides managed services through its agency division and monetises media-related execution in areas such as retail media and campaign activation.
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Ad Format
The Newco: Market Position
The Newco is an Italian B2B adtech and marketing technology company providing a privacy-first suite spanning customer data management, identity resolution, clean room collaboration, campaign activation, measurement and related managed services. Its core products include TNC Engine, TNCiD & Data Clean Room, an advertising activation layer, and Precision analytics, alongside an agency arm and a retail media-related media business unit.
The company appears to make money through enterprise software subscriptions, usage-linked platform fees, managed service retainers and campaign-related activation or media revenues. Its customers are brands, agencies, publishers, media companies and enterprise data teams seeking to ingest first-party data, build audiences, activate campaigns across digital channels and measure performance without relying on third-party cookies.
The Newco: Frequently Asked Questions
What is The Newco?
The Newco is an Italian B2B adtech and martech company offering identity resolution, data clean room, audience activation, measurement and related agency services.
Who uses The Newco?
Its customers include brands, advertisers, agencies, publishers, media companies and enterprise data teams that need privacy-safe data activation and measurement.
How does The Newco make money?
It earns revenue from enterprise SaaS subscriptions, usage-linked platform fees, managed service retainers, campaign activation fees and some media-related monetisation.
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