AdTech Vendor · Data Provider / Broker · vs · AdTech Vendor · MarTech Vendor
Epsilon vs The Newco
Structured technology and market comparison · 2026
Direct Feature Comparison
Epsilon · vs · The NewcoIdentity-driven adtech and martech platform for enterprises.
Privacy-first adtech suite for identity, activation and measurement.
Analyze all overlapping signals and tech stacks for Epsilon and The Newco
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between Epsilon and The Newco?
When comparing Epsilon and The Newco, both platforms operate within the Demand-Side Platform (DSP), In-App, and Media Sales & Inventory Monetisation ecosystem. Epsilon is positioned as Identity-driven adtech and martech platform for enterprises, whereas The Newco focuses on Privacy-first adtech suite for identity, activation and measurement. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Epsilon and The Newco?
When evaluating Epsilon and The Newco, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), In-App, and Media Sales & Inventory Monetisation. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Epsilon and The Newco compare?
Epsilon is headquartered in Unknown (founding year unrecorded) with >5,000 employees. The Newco is based in IT (founded in 2018) with 10–49 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Epsilon vs The Newco
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Epsilon
Recent Signals
- ·The DrumMedia Efficiency
UK Marketers Face Golden Quarter Advertising Waste
Epsilon research warns that despite high marketer confidence, the 2026 Golden Quarter will see intensified competition and significant advertising waste. 93% of UK marketers expect peak sales to exceed last year, and 89% anticipate budget increases, but consumers are cutting back on non-essentials. Marketers consolidate spending on a few platforms, increasing duplication and inefficiency. The article advises setting clear campaign goals, leveraging cross-channel identity to control frequency, and exploring less competitive periods like Boxing Day.
- 93% of UK marketers expect Q4 peak sales to outperform last year.
- 89% of UK marketers expect marketing budgets to increase in H2 2026.
- 82% of marketers concentrate investment across just three major platforms.
- ·https://martech.org/feed/AI
Companies Misalign AI Measurement with Customer Value
An opinion piece argues that most companies are measuring AI against internal productivity goals rather than customer value. Epsilon's 2026 benchmark study of 257 marketing decision-makers found 71% use AI for productivity, yet 46% measure its impact by revenue. The article highlights a perception gap between C-level and senior managers regarding AI maturity and value. It also cites data on AI's growing influence in search and retail traffic. The author suggests focusing on customer-centric outcomes and warns against treating AI as a strategy substitute. The piece includes insights from Gartner, Adobe, and Forrester on AI's effects.
- Epsilon's 2026 benchmark study of 257 marketing decision-makers found 71% primarily use AI for productivity, but 46% measure AI performance by revenue.
- Epsilon found 67% of C-level marketers rate their organization as extremely mature in AI, versus 33% of senior managers.
- Adobe found AI referral traffic to U.S. retail sites grew 693% year-over-year during the 2025 holiday season, converting 31% better than non-AI traffic.
- ·The DrumRetail Media
Brands Should Use Retail Media for AI-Led Discovery
Esme Robinson of Epsilon argues that as AI-powered search and shopping agents change how consumers discover products, brands should invest in retail media to control the product narrative within retailers' properties. Retailers' first-party data and structured product feeds increasingly inform AI recommendations, so brands that build richer, text-led pages and brand experiences inside retail media environments can influence signals used by AI assistants, improve visibility during peak buying seasons, and create co-branding and promotional opportunities at point of purchase.
- Esme Robinson of Epsilon authored an opinion piece discussing retail media and AI-led discovery.
- The article states AI-powered search (e.g., Google AI, ChatGPT-style platforms) is shifting consumer queries toward context-rich questions and acting as a gatekeeper for discovery.
- Retail media uses retailers' first-party shopper data and structured product feeds that increasingly inform AI agents' recommendations.
The Newco
Recent Signals
No recent market signals documented for The Newco in the current tracking window.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Epsilon and The Newco share across the market ecosystem.
Unlock full capability matrix, client overlaps & technology stacks