T&P
T&P is a integrated marketing agency for strategy, creative, media and AI services.
Analyst Perspective
T&P is a UK-based integrated marketing and communications group operating within the WPP network. It sells managed services spanning strategy consulting, creative development, content production, media planning and buying, growth marketing, audit and AI advisory. Its operating model is centred on combining multiple agency disciplines into a single accountable structure, including embedded client teams and flexible production delivery. The company makes money through agency-style commercial models such as retainers, project fees, media-related fees and performance-linked compensation. Its buyers are business customers rather than consumers, chiefly enterprise brand marketers, advertisers, marketing teams and selected scale-up brands that need integrated campaign delivery, media execution and AI-enabled workflow improvement.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about T&P
Category Differentiation
T&P is an integrated marketing agency group, not a stand-alone adtech software vendor or AI foundation model provider. It should be distinguished from pure media agencies by its combined strategy, creative, production, audit and AI consulting offer.
T&P: About
T&P operates as an integrated agency and consultancy. It creates value by combining strategic planning, creative services, scalable content production, media planning and buying, and AI transformation support into a unified client delivery model. Rather than selling stand-alone software licences, it primarily sells people-led managed services, embedded delivery teams and outcome-oriented marketing programmes to brand-side organisations.
How T&P Works & Monetises
Business model analysis and core revenue streams
Revenue is generated primarily through managed service retainers, project-based fees and consulting engagements across strategy, creative, production and AI advisory. Media services likely add media planning and buying fees, including percentage-of-spend arrangements and performance-linked compensation. Embedded team structures such as &Model support longer-term contracted revenue, while audit and sprint offerings provide shorter-cycle consulting and diagnostic income.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Recent Signals (T&P)
OMR Festival 2026: Wednesday Midday Masterclasses
OMR Festival 2026 (May 4–6) is accepting applications for its Masterclasses until April 16, 2026. The festival program includes roughly 300 Masterclasses, plus Guided Tours and Side Events; Masterclasses run across three days starting May 4. The festival expects about 67,000 visitors, more than 800 speakers and over 1,000 exhibitors/partners. This article lists the Masterclasses scheduled for the afternoon of May 6 and adds application details: applicants must hold a valid OMR26 ticket linked to their My‑Festival account, apply via the OMR app or application tool, and submit between 3 and 8 Masterclass/Guided Tour applications (minimum 3) to guarantee a place. The May 6 afternoon lineup covers a wide range of marketing and martech topics — from Paid Social creative systems, generative AI workflows and agentic AI, to Retail Media, GEO (Generative Engine Optimization), DAM migrations, and Amazon/agency ad‑tech strategies — with sessions hosted by brands, platforms and agencies such as Meta, Amazon Ads, Adobe, Shopify, HBO Max, Wolt Ads for Brands and others.
Read original sourceShobha Sairam Joins McCann to Elevate Strategic Vision
McCann New York has appointed Shobha Sairam as chief strategy officer as the agency looks to strengthen strategic capabilities following its acquisition by Omnicom in November. Sairam previously served as executive vice president and chief strategy officer at 22squared and has held CSO or strategy leadership roles at The&Partnership, The Community, Deutsch, Mother and Leo Burnett. At McCann she said she will modernize the strategy function with AI at its core and improve connectivity between brand and social work, describing the future of strategy as a hybrid of human creativity, cultural insight and data intelligence operating at AI speed.
Read original sourceAustralia Unveils First Cross-Channel TV and Search Measurement
Captify Australia and Samba TV announced Australia's first integration of search intelligence with TV viewership data to deliver a cookieless, audience-centric cross‑channel measurement solution. The partnership combines Captify’s Search Intelligence with Samba TV’s first‑party viewership and ad exposure data, enabling measurement of the connection between TV ad exposure and online search behavior and helping advertisers optimise cross‑channel investment. EA Games is the first brand to implement the solution with agency M/Six Australia, achieving a 31%+ uplift in Connected TV search in a campaign that shifted consumer search intent from FIFA23 to the rebranded EA FC 24. Executives Krish Raja (Captify Australia) and Yasmin Sanders (Samba TV Australia) described the approach as addressing fragmentation and delivering holistic insights, while Jordan Ingleton (M/SIX APAC) and Brett Covell (EA Games APAC) highlighted improved targeting and measurement capabilities.
Read original sourceT&P: Frequently Asked Questions
What is T&P?
T&P is a UK-based integrated marketing agency group offering strategy, creative, production, media and AI advisory services.
Who uses T&P?
Its customers are mainly enterprise brands, advertisers, marketing leaders and selected scale-up businesses seeking managed marketing services.
How does T&P make money?
It earns revenue from retainers, project fees, consulting engagements and media-related fees tied to planning, buying and performance work.
Company Facts
- Founded
- 2001
- Headquarters
- The Charlotte Building, 17 Gresse Street, London, W1T 1QL United Kingdom
- Core Segment
- Agency & Consultancy
- Company Size
- 1,001–5,000
- Official Link
- tandpgroup.com