T&P
Integrated marketing agency for strategy, creative, media and AI services.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- The&Partners Group Limited
- Entity type
- COMPANY
- Founded
- 2001
- Headquarters
- The Charlotte Building, 17 Gresse Street, London, W1T 1QL United Kingdom
- Company size
- 1,001–5,000
- Market role
- Agency & Consultancy
- Official website
- tandpgroup.com
What T&P does
T&P operates as an integrated agency and consultancy. It creates value by combining strategic planning, creative services, scalable content production, media planning and buying, and AI transformation support into a unified client delivery model. Rather than selling stand-alone software licences, it primarily sells people-led managed services, embedded delivery teams and outcome-oriented marketing programmes to brand-side organisations.
Category differentiation
T&P is an integrated marketing agency group, not a stand-alone adtech software vendor or AI foundation model provider. It should be distinguished from pure media agencies by its combined strategy, creative, production, audit and AI consulting offer.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
T&P is a UK-based integrated marketing and communications group operating within the WPP network. It sells managed services spanning strategy consulting, creative development, content production, media planning and buying, growth marketing, audit and AI advisory. Its operating model is centred on combining multiple agency disciplines into a single accountable structure, including embedded client teams and flexible production delivery. The company makes money through agency-style commercial models such as retainers, project fees, media-related fees and performance-linked compensation. Its buyers are business customers rather than consumers, chiefly enterprise brand marketers, advertisers, marketing teams and selected scale-up brands that need integrated campaign delivery, media execution and AI-enabled workflow improvement.
Company news briefing
Briefing updated:
WPP subsidiary T&P continues to drive major creative and media initiatives, launching pan-European campaigns for Toyota's electric Hilux and Yaris Cross Hybrid utilising a mix of AI tools, CGI, and practical sets, alongside reviving Dolmio's puppet family for its 40th anniversary. Additionally, leadership highlights the agency's embedded operating model within client offices, aligning with broader parent company pushes toward automated media execution and outcome-linked accountability.
Business model & monetisation
Revenue is generated primarily through managed service retainers, project-based fees and consulting engagements across strategy, creative, production and AI advisory. Media services likely add media planning and buying fees, including percentage-of-spend arrangements and performance-linked compensation. Embedded team structures such as &Model support longer-term contracted revenue, while audit and sprint offerings provide shorter-cycle consulting and diagnostic income.
- Integrated agency retainers
- Service Fee
- Project-based creative and production work
- Service Fee
- Media planning and buying fees
- Percentage Take-Rate
- AI consulting and sprint engagements
- Service Fee
- Audit and diagnostic services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Toyota's Alice in Wonderland Ad Showcases New Yaris Cross Hybrid
Marketing Campaign · Recorded impact score: 1/5
Toyota Europe launched a new advertising campaign for the updated Yaris Cross Hybrid, featuring a modern retelling of 'Alice in Wonderland'. The commercial, created by agency T&P and directed by Rodrigo Saavedra of Agosto, follows a young woman named Alice through a fantastical cityscape inspired by the classic story, with characters like the Mad Hatter as a DJ and the Queen of Hearts as a fashion boss. The ad highlights the car's agility, style, and hybrid performance, and is part of a multi-channel campaign spanning TV, OOH, print, radio, and social media. Creative teams emphasized practical sets over AI-generated visuals, and the VFX team at Post Office Amsterdam handled digital enhancements.
- Toyota launched a new advertising campaign for the Yaris Cross Hybrid.
- The campaign is titled 'Ready for What's Next'.
Toyota and T&P reveal making of Hilux tornado, crocodile ad
Creative Campaign · Recorded impact score: 2/5
Toyota Motor Europe and creative agency T&P launched a pan-European campaign for the new electric Hilux, built around eight short films that use extreme but purposeful scenarios. The making-of feature details practical effects, CGI, and AI-generated imagery: the crocodile scene was created with AI video tool Kling, wind turbines were added as CGI, and a winter landscape was shot on a sunny South African beach. The shoot took place in South Africa over three days with more than 60 crew members. Legal constraints required every journey in the ad to have a purpose, and Toyota's product team set limits such as a maximum 42-degree incline. The campaign closes with the warning: 'Just because you can, doesn't mean you should. Please, Hilux responsibly.'
- Toyota Motor Europe relaunched the Hilux with a new electric version through a pan-European campaign created by T&P.
- The hero film was produced as eight separate short films, allowing for market-specific edits.
Dolmio revives puppet family for 40th anniversary
Creative & Production Services · Recorded impact score: 1/5
Dolmio has brought back its iconic puppet family after a 10-year hiatus to mark the brand's 40th anniversary. The 20-second spot, created by agency T&P, modernises the characters (including a social-media-savvy teen) while leaning on classic visual cues such as a checked tablecloth. Mars Food & Nutrition (Dolmio's owner) says the campaign celebrates evolving mealtimes and aims to remind audiences that shared dinners still bring people together. The rollout spans nationwide prime-time TV, VOD, creator partnerships, in-store activity and OOH, including a giant 3D billboard in Shepherd's Bush, London. Credits list senior brand and creative leads from Dolmio and T&P.
- Dolmio has revived its puppet family for the brand's 40th anniversary after a 10-year break.
- The 20-second commercial was created by creative agency T&P.
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Questions about T&P
What is T&P?
T&P is a UK-based integrated marketing agency group offering strategy, creative, production, media and AI advisory services.
Who uses T&P?
Its customers are mainly enterprise brands, advertisers, marketing leaders and selected scale-up businesses seeking managed marketing services.
How does T&P make money?
It earns revenue from retainers, project fees, consulting engagements and media-related fees tied to planning, buying and performance work.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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