Agency & Consultancy
Havas vs T&P
Structured technology and market comparison · 2026
Direct Feature Comparison
Havas · vs · T&PGlobal communications group for media, creative and consultancy services.
Integrated marketing agency for strategy, creative, media and AI services.
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Comparison Analysis
What is the main difference between Havas and T&P?
When comparing Havas and T&P, both platforms operate within the Demand-Side Platform (DSP), Connected TV (CTV) & OTT, and Programmatic Media Buying ecosystem. Havas is positioned as Global communications group for media, creative and consultancy services, whereas T&P focuses on Integrated marketing agency for strategy, creative, media and AI services. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Havas and T&P?
When evaluating Havas and T&P, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), Connected TV (CTV) & OTT, and Programmatic Media Buying. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Havas and T&P compare?
Havas is headquartered in FR (founded in 1835) with >5,000 employees. T&P is based in GB (founded in 2001) with 1,001–5,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Havas vs T&P
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Havas
Recent Signals
- ·AdweekFinancials
Havas Grows in North America, Lags in Other Regions
Havas reported Q3 2026 net revenue of $782 million (€703 million), up 7.2% year over year, with organic growth of 2.4%, down from 3.8% in Q3 2025. North America was the strongest region with 7.5% organic growth, while other regions lagged. The company has completed eight acquisitions since the start of 2026 and CFO François Laroze indicated more are forthcoming. Total net revenue for the first nine months of 2026 reached $2.3 billion (€2.07 billion). Havas forecasts organic revenue growth of 2% to 3% for the full year 2026. The results highlight a contrast with rivals struggling in North America, positioning Havas as a notable performer in that market.
- Havas Q3 2026 net revenue: $782 million (€703 million), up 7.2% year over year.
- Q3 organic growth: 2.4%, down from 3.8% in Q3 2025.
- North America organic growth: 7.5%, strongest region in Q3 2026.
- ·MeediaAdvertising / Marketing
Geely Germany Marketing Chief Departs; Alpine Role
Geely Auto Germany's marketing chief, Roman Franke, has left the company shortly after joining in spring 2026, prompting the need to revise its marketing plans. Franke has since taken a new position as Director of Alpine Brand Germany, effective October 1, 2026. The departure follows Geely's official market launch in Germany this year and the appointment of Havas as its full-service agency for a launch campaign. The reasons for Franke's exit remain undisclosed. Meanwhile, the Berlin PR agency Kruger has announced it will handle Geely's press relations following a pitch. Geely's marketing leadership vacancy and Havas's current role remain unclear, as inquiries went unanswered.
- Roman Franke left Geely Auto Germany and became Director of Alpine Brand Germany on October 1, 2026.
- Geely Auto Germany had launched officially in 2026, with Havas hired for a full-service launch campaign.
- The Berlin PR agency Kruger won a pitch to handle Geely's press relations.
- ·HorizontAgency Leadership
Meik Vogler named CEO of VRM agency Ryze Digital
Meik Vogler, 48, will become CEO of Ryze Digital, the agency of German publishing group Verlagsgruppe VRM, effective October 1. He succeeds founder Philipp Mann, who is stepping down. Vogler previously served as Chief Client Officer at Havas Germany until nearly a year ago. In addition, Oliver Walz, who has been CFO since 2019, will be promoted to an expanded role, likely as co-CEO or managing director. The agency employs around 350 staff. This leadership change aims to strengthen Ryze Digital's market position in digital marketing and technology.
- Meik Vogler will become CEO of Ryze Digital on October 1.
- Vogler previously was Chief Client Officer at Havas Germany.
- Founder Philipp Mann is stepping down as CEO.
T&P
Recent Signals
- ·The DrumMarketing Campaign
Toyota's Alice in Wonderland Ad Showcases New Yaris Cross Hybrid
Toyota Europe launched a new advertising campaign for the updated Yaris Cross Hybrid, featuring a modern retelling of 'Alice in Wonderland'. The commercial, created by agency T&P and directed by Rodrigo Saavedra of Agosto, follows a young woman named Alice through a fantastical cityscape inspired by the classic story, with characters like the Mad Hatter as a DJ and the Queen of Hearts as a fashion boss. The ad highlights the car's agility, style, and hybrid performance, and is part of a multi-channel campaign spanning TV, OOH, print, radio, and social media. Creative teams emphasized practical sets over AI-generated visuals, and the VFX team at Post Office Amsterdam handled digital enhancements.
- Toyota launched a new advertising campaign for the Yaris Cross Hybrid.
- The campaign is titled 'Ready for What's Next'.
- The commercial was created by agency T&P and directed by Rodrigo Saavedra of Agosto.
- ·The DrumCreative Campaign
Toyota and T&P reveal making of Hilux tornado, crocodile ad
Toyota Motor Europe and creative agency T&P launched a pan-European campaign for the new electric Hilux, built around eight short films that use extreme but purposeful scenarios. The making-of feature details practical effects, CGI, and AI-generated imagery: the crocodile scene was created with AI video tool Kling, wind turbines were added as CGI, and a winter landscape was shot on a sunny South African beach. The shoot took place in South Africa over three days with more than 60 crew members. Legal constraints required every journey in the ad to have a purpose, and Toyota's product team set limits such as a maximum 42-degree incline. The campaign closes with the warning: 'Just because you can, doesn't mean you should. Please, Hilux responsibly.'
- Toyota Motor Europe relaunched the Hilux with a new electric version through a pan-European campaign created by T&P.
- The hero film was produced as eight separate short films, allowing for market-specific edits.
- Principal photography took place in South Africa over three days with more than 60 crew members.
- ·The DrumCreative & Production Services
Dolmio revives puppet family for 40th anniversary
Dolmio has brought back its iconic puppet family after a 10-year hiatus to mark the brand's 40th anniversary. The 20-second spot, created by agency T&P, modernises the characters (including a social-media-savvy teen) while leaning on classic visual cues such as a checked tablecloth. Mars Food & Nutrition (Dolmio's owner) says the campaign celebrates evolving mealtimes and aims to remind audiences that shared dinners still bring people together. The rollout spans nationwide prime-time TV, VOD, creator partnerships, in-store activity and OOH, including a giant 3D billboard in Shepherd's Bush, London. Credits list senior brand and creative leads from Dolmio and T&P.
- Dolmio has revived its puppet family for the brand's 40th anniversary after a 10-year break.
- The 20-second commercial was created by creative agency T&P.
- Mars Food & Nutrition is identified as Dolmio's owner and is quoted about the relaunch.
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