Statlistics
Statlistics is a data broker and list monetisation specialist for direct marketers.
Analyst Perspective
Statlistics LLC is a US-based data broker and direct marketing services company focused on list management, list brokerage, mailing list monetisation and performance lead generation. Its product set combines managed services with platform-style tools, including StatLeadGen for co-registration lead capture and a self-service data card search interface for discovering mailing lists and audience datasets. The company serves publishers, data owners, advertisers, agencies, direct marketers and list buyers that need audience data, campaign targeting and list monetisation support. The company generates revenue through service retainers, brokerage commissions, data sales and performance-based lead pricing. Its commercial model spans outsourced list operations, monetisation of client-owned audience assets, and lead acquisition for advertisers via publisher traffic. Statlistics sits within the broader Alesco Data Group structure and operates as a specialist direct marketing and data monetisation unit rather than a broad enterprise software vendor.
Analyst Signal Briefing
Updated: 30 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about Statlistics
Category Differentiation
Statlistics is a direct marketing data broker and list monetisation business, not a statistics software company or analytics consultancy. It focuses on mailing lists, lead generation and audience data transactions rather than general BI tooling.
Statlistics: About
Statlistics operates a hybrid data services and performance marketing model. It acquires and manages access to audience data assets, helps publishers and list owners commercialise those assets, brokers list transactions between supply and demand, and offers lead generation infrastructure that converts publisher traffic into opt-in leads for advertisers. Value is created by matching audience inventory with buyer demand, maintaining list quality and segmentation, and improving monetisation yields across direct mail, email and digital lead generation channels.
How Statlistics Works & Monetises
Business model analysis and core revenue streams
Statlistics monetises through managed service fees for list management, brokerage commissions on list rental and placement activity, direct sales of data cards and mailing lists, and performance-based pricing for StatLeadGen. The lead generation platform supports cost-per-lead and revenue-share structures, while data and list products are monetised through transaction-based purchases and ongoing account relationships.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Statlistics: Frequently Asked Questions
What is Statlistics?
Statlistics is a US-based data broker and direct marketing services company providing list management, list brokerage, mailing list discovery and performance lead generation.
Who uses Statlistics?
Publishers, data owners, advertisers, agencies, performance marketers, list brokers and direct marketers use Statlistics to monetise data, buy audience lists or acquire leads.
How does Statlistics make money?
Statlistics earns revenue from managed service fees, brokerage commissions, data and list sales, and performance-based lead generation pricing.
Company Facts
- Headquarters
- United States
- Core Segment
- Data Provider / Broker
- Company Size
- 50–200
- Official Link
- statlistics.com