Consumer Cashback Rewards & Coupons · AdTech Vendor · Media Sales House
Solution Cupom
Brazilian coupon publisher with performance advertising and partner media solutions.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- SOLUTION CUPOM LOCACAO DE ESPACOS PUBLICITARIOS LTDA
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- Brazil
- Company size
- <10
- Market cluster / sector
- Consumer Cashback Rewards & Coupons
- Market role
- AdTech Vendor · Media Sales House
- Official website
- solution.coupons
What Solution Cupom does
The company combines owned-and-operated coupon publishing with partner-distributed inventory and advertising services. It attracts consumer traffic through deal and coupon content, then monetises that demand through advertising sales, performance marketing campaigns, retargeting services and partner deployments. On the supply side, it aggregates audiences and inventory from its own properties and partner portals; on the demand side, it sells performance-oriented reach to advertisers and agencies seeking conversions.
Category differentiation
This is a Brazilian coupon media and advertising business, not a general-purpose software coupon generator or a pure standalone DSP. It is best understood as a publisher-led commerce media platform with affiliated advertising services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Solution Cupom is a Brazil-based digital media and advertising company operating a coupon and deals publishing platform alongside a B2B advertising interface. Its consumer-facing properties aggregate discount codes and promotional offers, while its commercial layer sells access to that traffic and partner inventory to advertisers, agencies and ecommerce marketers. The company also offers retargeting services and a white-label coupon solution for publishers and large portals. The business generates revenue through a mix of media monetisation, affiliate-style commerce outcomes, managed performance services and partner integrations. Its value proposition is centred on conversion-oriented traffic, behavioural targeting and access to a large partner audience network, making it more than a simple coupon site but not a pure standalone SaaS vendor either.
Business model & monetisation
Monetisation relies on several layers: sale of advertising inventory across owned and partner properties, likely on CPM and campaign-based pricing; performance-led commercial arrangements tied to clicks, leads or conversions; affiliate or partner commissions from coupon-driven commerce activity; managed-service fees for retargeting execution; and white-label licensing and/or revenue-share arrangements with publisher partners.
- Advertising inventory sales across owned and partner properties
- CPM and campaign-based media sales
- Affiliate or commerce outcome commissions
- Performance-based take-rate
- Managed retargeting services
- Service fee or performance fee
- White-label partner deployments
- Licensing and/or revenue share
Products & capabilities
No products with linked sources are available in this view.
Programmatic Stack & IAB Governance
Observed registry records, IAB TCF v2.2 declarations, and indexed supply paths for Solution Cupom.
Observed registration in the IAB Europe Global Vendor List (GVL) for Solution Cupom.
7 observed seller seats indexed from this provider's sellers.json file.
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Verified Ownership & Corporate Hierarchy
Complete corporate hierarchy traversal, shareholder cap table history, and parent holding links sourced from regulatory filings.
360° Tech Stack & Vendor Telemetry
Technical header bidding configurations, sellers.json registry nodes, CMP disclosures, and direct programmatic supply chains.
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Continuous 24/7 monitoring of material M&A deals, executive shifts, product rollouts, and hiring trends across peer entities.
Competitors & alternatives
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Brazilian coupon and cashback platform monetised through affiliate commissions.
Digital coupon software for creating, distributing and measuring offers.
Promotional marketing group for couponing, shopper activation and retail media.
German retail activation platform for couponing, cashback, targeting and clearing.
Commerce media group for shopping traffic, publisher monetisation and retail ads.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Solution Cupom
What is Solution Cupom?
Solution Cupom is a Brazilian company that operates a coupon publishing platform and a related advertising business serving ecommerce and media clients.
Who uses Solution Cupom?
Advertisers, agencies, ecommerce marketers and publisher partners use its advertising, retargeting and white-label solutions, while shoppers use its coupon content.
How does Solution Cupom make money?
It makes money through advertising sales, performance-led campaigns, affiliate-style commerce commissions, retargeting services and partner white-label arrangements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
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