HighCo

HighCo operates a hybrid business model combining managed promotional services, in-store media execution and proprietary technology. It creates value by helping brands and retailers design, distribute and measure promotions across digital couponing, loyalty, shopper recruitment and point-of-sale environments. The company monetises both labour-intensive campaign delivery and software-enabled promotional workflows, allowing it to capture revenue from strategy, execution, media deployment and performance analytics.

HighCo is a French marketing and promotional technology group focused on helping brands and retailers run shopper activation, couponing, loyalty and in-store promotional campaigns. Its activities span managed services, retail activation and proprietary software, including digital couponing and data-led promotion platforms. The company sits between brand manufacturers and retail environments, supporting both campaign execution and measurement.

HighCo makes money through a mix of service fees, retail media and in-store campaign revenues, and software or usage-based income from couponing and promotion platforms. Its customers are primarily consumer brands, FMCG companies and retailers that need measurable promotional tools to drive sales online and in-store. Based on the provided product set, HighCo is better understood as a hybrid of agency services, promotional media execution and martech-enabled shopper activation rather than as a pure advertising agency.